Marketing News

August 16, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The classic 1992 legal drama A Few Good Men tells the story of two U.S. Marines accused of “disciplining” a fellow soldier. The award-winning film takes us through their subsequent military trial and examines the possibility that they were given an unofficial “Code
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Cookies have long been used by advertisers looking to track consumer activity across the web in order to boost their advertising efforts. August 14, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Cookies basically work like this: The cookie tracks the consumer, then the advertiser can better understand and target said consumer. The practice
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While digital communication, apps and video calls are all the rage, there’s still a strong case for physical business cards. August 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Recently, I was at a huge conference, the Podcast Movement, in Nashville. Thousands of professionals in the podcast community, many of us relative
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August 10, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Cindy Krupp has more than 20 years of experience in brand strategy and public relations. The founder and president of Krupp Group sat down with Jessica Abo to share her journey and how brands can stay relevant in an ever-changing world.  Jessica Abo: Tell
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August 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Search-engine optimization (SEO) involves accruing a diverse range of data from multiple sources and organizing strategy insights. Data analysis is, therefore, complex, time-consuming and costly. From a digital-marketing perspective, the use of AI in SEO increases effectiveness, efficiency and speed. SEO
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August 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece of the online action. With the
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