Marketing News

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Case studies may not be as sexy as a well-placed advertisement or as moving as a well-scripted commercial, but they do have their place in a marketer’s proverbial quiver. When one thinks of effective ways in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The consumer ecommerce industry has spent two decades building a huge, complicated set of tools and systems that track and analyze what people do on the internet. Different people have different opinions about this, and that

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of their lifecycle. But when used in conjunction with one another? The

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Every single brand is a retailer these days. Given what we’ve experienced in the past 20 months, most of our shopping is now done online through digital channels. Consumer behavior has shifted simply because people have

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. By Mark Hamstra, Contributor to CO— by the U.S. Chamber of Commerce Companies are rethinking their approach to digital advertising amid changes in privacy policies on major digital platforms like Facebook and Google, and as online

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. As a business owner, there’s an undeniable need to reach your target audience and build influence. But with so many people doing the same thing as you — how will you stand out?  The answer is simple:

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The Drug Enforcement Administration (DEA) is a US Federal Agency tasked with combating illegal drugs. What you might not know, however, is that they also have to convince informants of criminal organizations to betray their bosses

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The concept of “Sell Me This Pen” was seen in the film, The Wolf of Wall Street and was even discussed on the hit TV show Shark Tank. Many think it’s a sales technique that can determine whether

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. You can buy sales, but you cannot buy success.Why? Because while advertising can drive awareness and purchasing, it alone won’t inspire customers to love and evangelize your brand. Also, the results of advertising can be misleading. “Paid media can trick [entrepreneurs] into conflating sales

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. An important aspect of branding is where you do it — and that should be absolutely everywhere you possibly can. Branding is an opportunity to put a stake in the ground that puts your business in

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Technology is on an exponential growth trajectory throughout our lifetime, as an unending list of ever-evolving trends keep on getting introduced. In this digitized era, the sector that has progressed the most is content writing. When I

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. When I was a kid, one of my favorite shows to watch on a Saturday morning was Land of the Lost. The hapless Marshall family is trapped in another dimension with dinosaurs, early hominids and Sleestak lizard

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Open a conversation with a business owner or a marketing professional and ask them what they think about search engine optimization (SEO). Depending on the context and the experiences of the people involved, you might get

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Small business owners should take advantage of each and every marketing opportunity and publicity tool to help spread the word about their company. As the thought leadership space gets crowded with traditional media outlets like print,

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. I’m guessing that you are an above average professional based on the fact that you take the time to read a publication like Entrepreneur. But many people in every profession know just enough to get by

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Last week, the chaotic downfall of Facebook, Instagram and WhatsApp overshadowed another major social media event: a massive Twitch leak . Hackers managed to extract private information from the portal and revealed who the most popular streamers on the platform are and how much

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. Using stories in marketing has been discussed ad nauseam. But where most articles and conversations stop short is discussing what type of stories your marketing is telling — and what type of stories are actually best

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. If you were asked to choose between reading a 1,000-word article and watching a 5-minute video, which would you choose?   Most individuals prefer consuming content that is more engaging and makes use of audio-visual elements. Reading plain text can