Marketing News

July 5, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google’s shift to Natural Language Processing and hatred of over-optimized
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July 3, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, the word authenticity has become the smart marketer’s approach to building customer loyalty, and with good reason. The truth is — people are fed up with companies churning out perfectly polished brand images, well-crafted press releases, and corporate
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June 29, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Picture the scene: It’s 2021, and the enormity and popularity of digital marketing is providing entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the
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June 28, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Distractions. All of us have probably been suffering from a few of them. Journalists are no different. That’s why working on public relations (PR) efforts like media relations can be more challenging than ever right now. As you consider how to get a
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June 27, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. If you know the story of David and Goliath, you already know what it means to be a challenger. As a tale of thinking differently to overcome seemingly insurmountable competition, it’s an important lesson for today’s entrepreneurs.  Rather than being defined
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June 24, 2021 6 min read “What is something you pretend to know about, and why?”  The question appears on a light blue card decorated with four gender-neutral faces, their eyes shut. As you move through the deck, the card colors change — to green to yellow to pink — and the eyes gradually open.
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