Marketing News

Opinions expressed by Entrepreneur contributors are their own. Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports show that up to 17 percent of all emails sent by marketers never make it to the proposed recipient’s inbox. They either land in the spam folder
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Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love and understand what we have to offer. But the main challenge in sales is not money or the price but not making our value clear
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Opinions expressed by Entrepreneur contributors are their own. For franchisors, acquiring quality leads for their candidate pipeline is a top-tier priority and a line item of every brand’s marketing spend. For more than a decade now, franchise sales portals have become an increasingly popular avenue for prospective franchisees looking to find the right concept. The
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Opinions expressed by Entrepreneur contributors are their own. Over the years, many companies have rebranded themselves to find greater success with their businesses, while some have failed miserably. Whether you are rebranding or starting from a fresh piece of white paper, the most successful brands have gone “all in.” It’s not unusual for companies to
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Opinions expressed by Entrepreneur contributors are their own. Franchise industry professionals simply love the power of data and statistics. They can often make or break a convincing argument about the validity of a particular industry, concept, market or business model ⁠— which is why it’s important to focus on franchisee referrals in your system. Referrals are
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Opinions expressed by Entrepreneur contributors are their own. What’s Nike’s symbol? What’s its slogan? Unless you’ve been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on earth — it even earned a place in the Smithsonian Institution for
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Opinions expressed by Entrepreneur contributors are their own. Because of mediums like social media, digital marketing has evolved. However, we are still at the earlier stages of its development because no one has yet tapped into its true potential. Some businesses have used influencer marketing, but it is an unexplored space with so much to
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Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is everywhere. If you have been following influencer marketing since its inception about 15 years ago (yes, before Instagram even existed), which started with paid blog posts and sponsored tweets, one word has been at the center of the industry: authenticity.  The success of an
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Opinions expressed by Entrepreneur contributors are their own. Pairing your team with a public relations agency is about relationship building and the relationship—the one between client and agency—speaks volumes about how your business is seen in the media.  Despite the current landscape of quick, in-cloud collaboration and one-off gig marketing, PR should be held to a
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Opinions expressed by Entrepreneur contributors are their own. One thing’s for sure: Sex definitely still sells, and there’s no better proof of that then the “vulva-nut” doughnut. Shaped like a… well, you’ve guessed it by now, the doughnut was introduced recently by Doe Bakehouse in England as a complement to its popular penis-shaped doughnut line.
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Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can boost these brief nuggets of content from ordinary to outstanding. Rather than having hum-drum, predictable comments from
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