Marketing News

Opinions expressed by Entrepreneur contributors are their own. Out-of-home (OOH) advertising spend in North America hit $8.82 billion in 2021, according to Statista, and is forecasted to reach a whopping $10.4 billion by 2024. One of the drivers of this growth is its versatility: it offers a number of ways to plan, launch, measure and

Opinions expressed by Entrepreneur contributors are their own. While lots of people think they know what out-of-home (OOH) is, their perceptions are still stuck in the past. By developing deeper insight into the workings of OOH, you’ll be better equipped to include the channel in your annual strategic marketing plans. Here’s how to make sense

Opinions expressed by Entrepreneur contributors are their own. The human voice is our most powerful and emotive tool. Even before the written word, storytelling developed bonds within communities and kept an audio trail of our cultural history. As children, we were told stories, something that even now as adults we find ourselves doing with our

Opinions expressed by Entrepreneur contributors are their own. From TikTok-everything to the widespread monetization of content creation and social commerce boom, influencer marketing will continue to shape the creator economy as we know it. Marketing departments are reacting accordingly, with more budget dedicated to influencer campaigns each year. At SocialPubli, we continue to see increased

Opinions expressed by Entrepreneur contributors are their own. Does your team have a hard time getting projects smoothly across the finish line? Does it feel like deadlines keep getting pushed back again and again?  To tackle your problems, you need to isolate them first and figure out their source. Here are the most common red

Opinions expressed by Entrepreneur contributors are their own. The nature of public relations (PR) has certainly changed over the years. Overpriced launch events and activations have fallen by the wayside as PR efforts gradually migrate to the digital landscape. The pandemic has only served to advance this trend, as reaching people remotely has become more important than

The best way to rapidly grow an online audience and keep your brand top of mind is through paid advertising. But when you are on a tight marketing budget and you don’t have a lot of room for experimenting with Facebook Ads to make them work, you need a plan for making the most efficient

Opinions expressed by Entrepreneur contributors are their own. To many people, “sales” is a dirty word. They consider it akin to manipulation, that a person is trying to pressure them into something they don’t really want or need. They think of the used car salesman whose “terrific” product turns out to be a lemon. If

Tightly Held Digital Media Solutions Should Be On Your Watchlist  Digital Media Solutions (NYSE: DMS) is among the smallest of the microcap stocks in our coverage universe but it deserves its place. The company is a digital marketing specialist with a focus on performance marketing based on its dynamic diversification model. The model allows the

Opinions expressed by Entrepreneur contributors are their own. How you market your company is the key to making it memorable and successful, but it’s vital to keep in mind that marketing is not “one size fits all”; what might be successful for one business will not necessarily work for yours. What sets an enterprise apart

Opinions expressed by Entrepreneur contributors are their own. Voice-enabled devices have become all the rage today. According to one study, almost 40% of internet users in the US operate a voice assistant at least one time a month, and that number increases to 55% when it comes to people who use voice search to ask

Opinions expressed by Entrepreneur contributors are their own. Online branding is simply leveraging all of the opportunities that are available in the digital world to position, package and promote your brand. Having a strong online brand or online presence helps you to build credibility, trust with your audience and will help to position you as a

Opinions expressed by Entrepreneur contributors are their own. In the digital age of abundance and inclusivity, luxury brands must design an email strategy valuable for their clients by selecting appropriate channels and mediums. Organic list-building, bespoke aesthetic, alignment with the brand and email frequency are essential components to retain exclusivity when executing your email strategy.

Opinions expressed by Entrepreneur contributors are their own. There’s a lie going around, which is that you can’t get media attention for your book unless you publish it traditionally. Here’s how I know it’s a lie: I tried to get featured on Good Morning America for all six of my traditionally published books. No go.

Opinions expressed by Entrepreneur contributors are their own. Before marketplaces like StockX and GOAT made it possible to find coveted kicks at a click, there were chat groups, in-store lineups and in-person meetups — where sneakerheads would get together to pick up a pair of the latest Jordans while bonding over their shared passion.   Dan

Opinions expressed by Entrepreneur contributors are their own. I’m not going to scold you. Well, not much. If I’m being honest, I have no high horse to climb on. How do you think I discovered these five business-killing mistakes? By making them. My career as an entrepreneur started with a little moxie and a lot

Opinions expressed by Entrepreneur contributors are their own. When it comes to web browsing, five seconds can seem like an eternity, especially when users are waiting for a slow website to download. This lag can have major consequences, as Google considers a site’s speed when determining your search presence. According to Google, the likelihood of users abandoning

Opinions expressed by Entrepreneur contributors are their own. As lens-tech solutions, cloud computing and mobile connectivity infrastructure gradually evolve, the accessibility of VR and AR experiences to digital consumers is increasing. However, in spite of the global hype around metaverse and the relevant advertising capabilities it can unlock, businesses’ willingness to test out immersive ad campaigns has,