Marketing News

June 28, 2017 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21. They
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Answer these four questions about your company in order to determine just how you want to brand yourself. December 30, 2013 4 min read Opinions expressed by Entrepreneur contributors are their own. In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft
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Recent events have shown that new developments are necessary to keep the sector as vibrant and profitable as before. May 20, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Commerce and work have been staples of the human experience throughout history, and though there have been changes over time, few have
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May 20, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past year, brands have had to adjust their traditional advertising strategies, cancel in-person activations and attempt to keep up with ever-changing social channels and trends in an effort to stay relevant and reach consumers who are at home during the
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Entrepreneurs have a lot to learn from Burger King’s digital presence. May 17, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made
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May 18, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Analysts are forecasting the advertising industry is surging back this year.  Brian Wieser from GroupM predicts ”In 2021, the American advertising industry is poised to regain all that it lost in 2020 and more.”  As a business owner and entrepreneur, that can be
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