Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return on investment and brand identity meet, once
Month: June 2022
“In advertising, most often you are creating an ad around a product that’s already in stores,” says Liz O’Connor, a producer at advertising powerhouse McCann New York. “But with True Name by Mastercard, the card didn’t exist.” This was the challenge faced by O’Connor and the creative team behind Mastercard’s True Name campaign, which works
Opinions expressed by Entrepreneur contributors are their own. Would you like to grow your personal brand, revenue and network? If so, making the right connections on LinkedIn is one of the clearest paths to achieving your goals. Hiraman | Getty Images Fortunately, LinkedIn allows you to identify and even contact these highly sought-after connections. Unfortunately,
Opinions expressed by Entrepreneur contributors are their own. If you want to grow your following organically on Instagram, it’s no secret that reels should be your new best friend. After TikTok exploded, Instagram quickly scrambled in mid-2020 to catch up to the market’s newfound love for short-form video content. It’s been a couple years now
Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to
Opinions expressed by Entrepreneur contributors are their own. QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free payment and paperless menu options. We see them on display at every restaurant table or bar, throughout the aisles at grocery stores and
How to become a social media manager in 2022. A lot of people ask me this question, but some don’t have the slightest idea of what a social man media needs to bring to the table in order to succeed. And trust me, posting those Instagram images, isn’t enough. And that’s perfectly fine because that’s
Want to make it rain sales? Check out these 5 modern sales tips to help make 2019 your best sales year ever! Tip #1 – Be a modern communicator! Find out where your lead likes to communicate (phone, email, text, direct message on LinkedIn, Facebook, Twitter, or Instagram) and communicate with them there! If you’re
Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’s own perceptions and habits to
Building and managing a strong social media presence can be a daunting task. Organic posts, boosting, sponsored content, dark posts, engagement, reach… it can all seem overwhelming. Fear not! Industry expert Brandon Lilly is here to discuss tips, tricks, and strategies that you can use to increase your social media presence and Fuel Your Brand®.
Opinions expressed by Entrepreneur contributors are their own. The online retail industry is forecast to account for 24.5 percent of global retail by 2025. So there’s never been a better time to start an ecommerce business. But it might seem overwhelming to decide on everything from naming a business to developing online marketing strategies. Whether
Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case study is a winning customer story that you can use to win more customers. Since case
Have you ever built an amazing landing page, drove targeted traffic to it, and then found that everything you’re doing, you’re just not getting any conversion? It sucks. You’ve put in all this time. You’ve put in all these resources. You just can’t get sales for the life of you. Today I’m going to share
Marketing 360® vs All-Pro NFL Cornerback Aqib Talib. Watch to find out who comes out on top! Learn more about Marketing 360 – https://www.marketing360.com/ Check out Aqib’s sick new gym in Dallas – https://www.aplusd1.com/ Follow Aqib’s gym on Instagram – https://www.instagram.com/aplus.d1/ Follow Aqib – https://www.instagram.com/aqibtalib21/ — Marketing 360® is the #1 Marketing Platform® for Small
Opinions expressed by Entrepreneur contributors are their own. The number of startups and entrepreneur investments has grown drastically amid the uncertainty of the past few years. Although acquiring funds for a business has never been easy, venture capitalists are now spending less time than ever looking at each pitch deck. Especially in an age when
Opinions expressed by Entrepreneur contributors are their own. Business growing pains — it’s one of those problems many entrepreneurs love. However, being stretched too thin by a growing client list creates management issues and can quickly become a massive strain on your existing staff. You’ve probably already pruned a few problematic clients to help alleviate
Opinions expressed by Entrepreneur contributors are their own. As more and more ad spend dollars increasingly shift to digital channels, franchisors and franchisees are looking for new avenues to effectively reach their target audiences online. Running campaigns on channels like paid search and paid social are table stakes for any franchise today. But where should
Is it possible to rank for tough keywords fast? ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog It’s Neil Patel here for another Q&A Thursday. I’m here with Adam from https://viewership.com/. 0:30 This is from Laxmi, and this says, “Hey, Neil. “I want to