Month: June 2022

Opinions expressed by Entrepreneur contributors are their own. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor marketing.

Opinions expressed by Entrepreneur contributors are their own. A newly-created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly-competitive market environment, is finding product-market fitting. Affiliate marketing is giving a variety of instruments to reach that goal. And even more: It engages potential

The experience economy has infiltrated every industry—from online shopping to healthcare, consumers expect a highly interactive, personalized experience in nearly every interaction. And when your business doesn’t deliver, consumers flock to the competition. Shutterstock Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from

When your clients love an idea and at the same time are a little scared by it, you know you are onto something special. So says David Stevanov, Cannes Lions award-winning Creative Director at Saatchi & Saatchi. He and his team were challenged to create a campaign to promote French cinema to non-French audiences who

Opinions expressed by Entrepreneur contributors are their own. Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a resource-draining wasteland, positioning your business as out of touch or, even worse, a pariah to

Opinions expressed by Entrepreneur contributors are their own. Innovation has always been at the heart of Unilever, from successfully re-inventing soap in the late 19th century to pioneering sustainable living today. Their current innovation agenda is fueled in part by a strong ecosystem of groundbreaking programs that explore growth opportunities beyond their existing portfolio, like

Opinions expressed by Entrepreneur contributors are their own. You need customers’ attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers’ attention, you can

Opinions expressed by Entrepreneur contributors are their own. You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive return on investment (ROI). But one of

Opinions expressed by Entrepreneur contributors are their own. Getting publicity for yourself, or your company, is just as important as advertising your brand — but it’s often overlooked. Entrepreneurs from Richard Branson to Jeff Bezos have a well-crafted PR plan in place that has helped them, and their companies, grow to where they are now.

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often judge different social media platforms differently because of disparities in their approach to business. Traditionalists can be risk-averse and doubt that the investment of time and money involved in building a profile on newer platforms like Instagram is worth it. However, I believe that Instagram

Opinions expressed by Entrepreneur contributors are their own. You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have nothing. Branding is the bread and butter of any business, and the ultimate key to its success. Put simply,