Opinions expressed by Entrepreneur contributors are their own. Maybe it’s a trend, maybe it’s a coincidence, but lately I’ve seen an uptick in companies reaching out to me for “name assessments.” In each case — based on a hunch or a few too many snide comments from customers — the client was seeking an informed
Month: June 2022
Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with content marketing, you probably know what the desired end-state looks like: A blog that generates the majority of your website’s organic search traffic as well as a significant portion of your sales leads Downloadable resources and educational webinars that add heaps of new
Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we call a direct impact. SFIO CRACHO |
Opinions expressed by Entrepreneur contributors are their own. When first introduced to the concept of Web3 — through NBA Top Shot — which solved the pain points of collecting and trading sports cards, I immediately saw the parallel to my early dotcom days of surfing basketball and design forums where my shared interests (and typing)
Opinions expressed by Entrepreneur contributors are their own. One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it’s easy to blame design, authenticity or even load time. And while all these could influence conversions, chances are, the real culprit is your copy. So if you’re
Learn more on How to Make a Facebook Page for Your Business and more here: https://clickhubspot.com/FB-marketing-course With over two billion people actively using Facebook every day, it’s critical you set up a Facebook page for your business. However, it can get confusing, especially since Facebook’s features have changed over the years. In this video, we’re
Opinions expressed by Entrepreneur contributors are their own. Businesses of all sizes in every industry have continued to experience a paradigm shift on all fronts, which won’t change anytime soon. From adopting and maximizing the use of technology to improve business operations to building and nurturing business relationships with customers, it is no longer the
Opinions expressed by Entrepreneur contributors are their own. It was a firm belief of Karl Lagerfeld, former Chanel Creative Director, that a better future can be made by developing elements from the past. Inspired by the words of the German writer Goethe, Lagerfeld always referenced elements of the past in his fashion collections. Archives are
Opinions expressed by Entrepreneur contributors are their own. Look around. Do you see people immersed in their phones? Well, they’re probably chatting, browsing the web or scrolling on social media. And if they’re online, there’s a good chance they’re watching videos. What fascinates me is how video has gained popularity over the past decade and
Opinions expressed by Entrepreneur contributors are their own. When social media first popped into existence — your Six Degrees, your MySpaces, the prehistoric version of Facebook that looks like an entirely different site today — there was no intention of using them to circumvent the traditional sales process. Now, with the rapid expansion of online
Opinions expressed by Entrepreneur contributors are their own. Content atomization is the process of breaking down a brand’s narrative into many small pieces of content, each of which convey a small part of the broader story. For example, a brand like Nike might want to tell a big-picture story about the daring athletic feats its
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