May 4, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The most popular franchises are famous for their hundreds of store locations, but they’re also highly recognized for their successful and sometimes very unsuccessful PR campaigns. The best franchises run multiple campaigns during the year to try to maintain their valuable place in
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May 5, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Six months into the Covid-19 pandemic, respondents to a survey by the Nonprofit Leadership Center identified fundraising as the top challenge facing their organizations. Given that finances have always been the biggest operational concern for nonprofits, that response probably came as
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The startup Scroll allows users to avoid ads in exchange for a monthly payment, this will be integrated into the Twitter subscription platform, the company confirmed. May 5, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This week, Twitter bought the
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As a brand, you’re only as good as your last customer interaction. May 6, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Before Covid, a lot could be intuited about future consumer behavior by analyzing the past. If you gave me someone’s credit card statement, I could, with some confidence, layout
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May 7, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard the saying: ‘We buy on emotions and justify with logic.’  Harvard Business School professor Gerald Zaltman discussed this notion in detail, stating that 95% of all cognition happens in the subconscious mind.  But although neuroscientists have long agreed
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