Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources
While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way
Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web”. Clicking it removes images, videos, or other forms of search results; only classic blue links are displayed. Web filter. You can find the web filter next to the other filters in the menu.
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified
You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. I’ve been in the content trenches for years, and I’ve seen firsthand what works (and what falls flat).
Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit. Why we care. Conversion annotations incentivize
Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot, a leading marketing and CRM software provider, according to a new report. The potential deal: “Alphabet has engaged in talks with HubSpot to discuss terms for a potential acquisition, though no agreement has been reached yet”, sources told Bloomberg (subscription
Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What was announced? The message said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. Existing exclusions would remain unless ad set targeting is modified.
TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms.
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing. In the new
Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking
Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, down from 86.94% in March and
The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. Success for the modern retail marketer hinges upon a deep
Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Why we care: The outcome of this case could forever change
Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and
Duncan is an award-winning researcher, with 20 years experience of analysing the technology industry, specialising in cloud computing, edge computing, blockchain, cybersecurity and marketing technology. AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ. This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday. We knew this was coming. Google told us this change was coming in March, when Google announced multiple search enhancements, which also
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