Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great job of marketing ourselves. All of our growth has been from word-of-mouth and referrals. We don’t actively market ourselves as best we could.” That’s
May 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media is much more than a place for your business to post ads and promotions. As the name implies, social media is meant to be, well, social. That means your followers are going to want to engage with your brand,
May 13, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. When Dr. Adarsh Vijay Mudgil was 42, something clicked. He had a beautiful family and a booming medical practice, but he felt something was missing. He decided he wanted to lean on his humble roots to inspire today’s youth. The New York
There are many things businesses can do to not bring on self-inflicted harm. May 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Cancel culture can be as damaging to your company, specifically, as it often is to celebrities overall. This phenomenon—in which an individual or group stops supporting a famous person or product—is
Choose between 255 million photos to put the finishing touches on your web content today with Alamy. May 13, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the
Transparency and empathy build trust and create a sustainable competitive advantage for your company. May 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Often when we talk about trust, it’s in the context of something that’s been lost — and the massive costs involved. In 2018, Accenture did a survey
If you plan to make purchases in the eighth edition of Hot Sale 2021, the AMVO gives you the following recommendations to use your cell phone safely. May 14, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. The Hot Sale 2021
Richard Goring is director of BrightCarbon. The past year has brought a magnitude of changes for the marketing teams that most people thought would take a decade to take hold. The immediate impact of the pandemic was cancelled events, and sales presentations and marketing activity had to be re-geared for a virtual environment. Of course,
May 12, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Right now, your ideal target consumers are probably at home consuming some form of content. Just look at the evidence — Netflix hit a new milestone in subscribers. Internet providers are struggling to keep up with bandwidth as users burn up
May 12, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The strength of any structure lies in its foundation. When it comes to Facebook marketing, it lies in the setup of your campaigns. A strong, proper setup will result in better success. Let’s talk about the five components of a Facebook campaign
Schema.org has launched its schema markup validator tool at validator.schema.org, the organization announced this afternoon. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. Why the move. Google initially launched its structured data testing tool in 2015 and
Until now, the audio social network was only available by invitation on the Apple AppStore for iOS, but Android users will now be able to access the Clubhouse and take advantage of its popularity. May 11, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due
Is what you are doing truly growing your business? Let’s take a closer look. May 11, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. If this is the year you go all-in on achieving your entrepreneurial dream, it’s time for a little tough love. Wanting to become a successful business owner
It is crucial to build your business in tandem with a proactive promotional plan. May 11, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Building a business without a marketing plan is like going to the grocery without a list. You’ll end up throwing money away on things that aren’t good
Centennials are going to invest in outdoor activities, e-girl makeup, parties, and clothing, according to a Pinterest analysis. May 12, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. 2020 and part of 2021 have been different years due to the sanitary
Customer service and sales always go hand in hand, and these apps will help you better serve your consumers. May 12, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. If you are an
May 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There are many entrepreneurs who feel they’ve got a good book waiting inside them — and for good reason. A business book can be the perfect way to build your platform and authority in your niche, helping you foster valuable connections
May 12, 2021 5 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. It is no secret that right now, TikTok is setting the tone for other social networks . The short video platform has become so popular that other apps are doing their