Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon.  Recent groundbreaking research by Bing (with some purported commercial implementation already) and a sharp uptick in closely related information retrieval research by others,
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Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address.
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Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman ousted? Altman was not consistently candid in his communications with the OpenAI’s board of directors, “hindering its ability to exercise its responsibilities. The board no longer has confidence in his
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Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets: Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and key growth insights) to the platform’s extensive network of more than 1,400 retail banners, directly in Ads
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. itsu has appointed TMW Unlimited,
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Google has released a new robots.txt report within Google Search Console. Google also made relevant information around robots.txt available from within the Page indexing report in Search Console. Finally, Google has decided to sunset the robots.txt tester. The new robots.txt report. Google’s new robots.txt report shows gives you some information Google has on your robots.txt file
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Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research
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In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance.  Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits.
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Instacart’s ad revenue was up 19% in the third quarter of 2023 to $222 million. The online grocery shopping app also reported modest growth in orders, which rose to 66.2 million – a year-on-year increase of 4%, as well as a 6% year-on-year growth in growth transaction value (GTV). However, despite performing better than analysts had
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Google has updated the page experience report in Google Search Console to show more of an informational page, with links to the same reports. “The Search Console Page Experience report is evolving to help site owners consider page experience more holistically as part of the content creation process,” Google wrote. Google told us months ago that
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Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales
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Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Kaltura, a video experience cloud
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Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation
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