Opinions expressed by Entrepreneur contributors are their own. “Why is that dog attached to a leash?” These were the first words out of my husband’s (then boyfriend) mouth one sunny June afternoon when I asked him to come meet me for a beer after the Hood River Farmers’ Market. It was my week to run
How to Create a Memorable Tagline or Slogan for Your Business by Sarah Maronn and https://www.marketing360.com/ One of the most powerful things you can do to get new followers and customers is to create a memorable tagline or slogan for your business. A generic or long slogan tends to leave a person confused or simply
Opinions expressed by Entrepreneur contributors are their own. Let’s start with definitions. Centralized PR means all press communications going through one authorized channel, often a PR professional, in the form of official press statements. Journalists have to rely on a single gatekeeper and wait until they get access to information. Businesses in 2021 still relied on
“The problem is never about content; the problem is always about discovery,” said Benu Aggarwal, founder of digital marketing agency Milestone Inc., in her presentation at SMX Next. The way Google and other search algorithms analyze and rank content has changed drastically over the years, and not all pieces of content are primed for it.
Opinions expressed by Entrepreneur contributors are their own. Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising and PR strategies. Perhaps you were ahead of
Tribute to Entrepreneurs Part III – Dad’s Letter To Son https://www.marketing360.com/ — Script: Son, I’ve battled this illness as long as I can and given it all I’ve got but God’s calling me home now. Thus, I’m writing you this letter in my final days on this earth in hopes that the lesson’s I’d prayed
Opinions expressed by Entrepreneur contributors are their own. There’s a reason why Spanx founder Sara Blakely can teach us so much about cold calling, and it has nothing to do with how great she is at creating inventions. Before becoming an entrepreneur herself, she sold fax machines in Florida for seven years, where her insight into
Neeva, the ad-free, private search engine co-founded by former SVP of Google Ads Sridhar Ramaswamy, has launched a free basic subscription as an alternative to its full-featured subscription, which costs $4.95 per month. While a worldwide rollout is planned, both subscriptions are currently only available to users in the U.S. Image: Neeva. Why we care.
Opinions expressed by Entrepreneur contributors are their own. Public relations is a common buzz-phrase in business language today, but too few industry professionals actually grasp its true meaning, and how to make it reap maximum benefits. First and foremost, PR is not the same as marketing, and it’s entirely different than advertising. Put simply, it
Opinions expressed by Entrepreneur contributors are their own. Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL. To assess which keywords are or are not worth targeting, webmasters use various tools and techniques — by far the most popular the keyword difficulty
Grow Your eCommerce Marketing: https://www.marketing360.com/ecommerce-marketing/?ref=yt-desc-FgjvEE7MMoo The holiday shopping frenzy is coming up, so now is the time to prepare for the Black Friday/Cyber Monday event. Here’s a checklist of things to get your eCommerce store ready. #1. Organize Your Sale Inventory People shop for bargains on Black Friday and Cyber Monday, so you’ll need to
Opinions expressed by Entrepreneur contributors are their own. Take it from me: rebrands are exciting — full of a fascinating mixture of promise and chaos — but they can also become total messes if not executed with precision and proactivity. The trouble is that this task happens so rarely in a company’s journey that few people
Google has a new robots tag for when you use embedded content on your pages named indexifembedded. Google said with this new tag “you can tell Google you’d still like your content indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.” Why
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a crowded marketplace, it can be difficult to make your business stand out. That’s where great design
Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs think of getting into the media, they often think of magazines, newspapers, TV and radio. But podcasts are a growing, and still often-overlooked, form of media that can dramatically benefit all types of entrepreneurs and experts. According to Buzzsprout, only 22 percent of American adults in the
How much does it cost to do SEO? The truth is you don’t need any money. In order to get traffic through SEO, all you need is a bit of sweat equity, invest the time and effort in your business so you can start reaping rewards. Do you want to learn how? Today I’m going
Grow your eCommerce Marketing: https://www.marketing360.com/ecommerce-marketing/?ref=yt-desc-hV3Yeaotp_0 A highly convertible product page is key to success with any eCommerce store. So let’s jump in and talk about 7 tips on how to do that! eCommerce Marketing Tips – 7 Tips to a Better Product Page: 1 – A picture is worth a thousand words. High quality product
Opinions expressed by Entrepreneur contributors are their own. Social media influencers are essential components of information networks since they leverage their reputation within a specific niche to inform their followers while providing trusted information regarding breaking events, emerging trends and new products. According to Insider Intelligence’s Influencer Marketing, this market will exceed $15 billion by 2022. However, the industry has attracted