Opinions expressed by Entrepreneur contributors are their own. In Ernest Cline’s 2011 science fiction novel Ready Player One, life is divided into two disparate experiences: the real and the virtual. The story is set in 2045, in a future beset by environmental, economic and social problems that leave its inhabitants spending time in a vast, highly-detailed virtual
Want to exceed your customer’s expectations? In this video we break down 11 tips on doing just that!… check it out! – By Marketing 360® / https://www.marketing360.com/small-business-crm/?ref=yt-desc-BPO6_HSdQec Intro: Managing and exceeding customer expectations is key to success. But in order to exceed your customer’s expectations, you must first understand them! So let’s talk about 6
Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part
Opinions expressed by Entrepreneur contributors are their own. Have you ever felt frustrated or bitter marketing your expertise? Felt like no one is listening? Learned strategies, followed them to a T, yet generated scattered results? Those of us running smaller businesses, especially coaches and experts, have all been there. The sad reality is that most people get stuck
Opinions expressed by Entrepreneur contributors are their own. Amid rapidly changing technology, many people still associate artificial intelligence (AI) with science-fiction dystopias. But in reality, AI has become an integral part of our daily lives. We now rely on search-engine algorithms and digital assistants like Alexa and Siri for almost everything, including ordering a taxi or
Starting on January 24, 2022 and currently still ongoing, Google said there was a “logging issue” with Google “Search data for images” which may result in a drop in the number of clicks and impressions you see in your Google Search Console Performance reports for images. This is just a reporting issue and has no
Opinions expressed by Entrepreneur contributors are their own. If you have been paying any attention to the social-media movement in the last decade, then you will know the name Gary Vaynerchuk (Gary Vee). Vaynerchuk has had a pillar-like presence in the marketing, social-media and brand-building space for the last 10 years. He’s always been known for reaching into new
Opinions expressed by Entrepreneur contributors are their own. It’s no longer a secret that we’re now living in the era of digital transformation. The travel industry has experienced significant changes as well, pushing advertisers and brands to consider new messaging, channels and approaches before campaign launches. After a long period of being locked up, travelers are
Watch Clive Thompson talk at INBOUND, How The Way You Write Changes the Way You Think Discover bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less! For slides and to learn more about this talk, see: http://www.inbound.com/blog/clive-thompson-bold-talks ???? Grow Your Career
Everyone is doing digital marketing, especially after the pandemic. Today I’m going to break down if digital marketing is going to be saturated in 2022. RESOURCES & LINKS: ____________________________________________ Marketing School: https://marketingschool.io/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Global digital ad spend will reach $380 billion in 2021. Now, it’s going to even go up more in 2022,
Opinions expressed by Entrepreneur contributors are their own. As more companies rebound from the pandemic, advertising is sure to pick up. According to Zenith, ad spend will grow by 5.2 percent in 2022 to $652 billion. So if you work at an agency you love and have thought about buying it, now might be the
In our guide to Core Web Vitals tactics using Cloudflare and WebpageTest, we outlined basic requirements for using Cloudflare as a reverse proxy for testing tactical HTML changes with WebpageTest. Our version of the test is simplified from Patrick Meenan’s original concept, which uses HTMLRewriter() to select an element and modify code. We’re going in-depth
Opinions expressed by Entrepreneur contributors are their own. Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their
Do you want to get a high-paying digital marketing job without ever going to the office? Today I’m going to break down five high-paying digital marketing jobs that you can do from home. RESOURCES & LINKS: ____________________________________________ Copywriting Course: https://copywritingcourse.com/free-copywriting-course/ Quick Course On Effective Website Copywriting: https://cxl.com/blog/quick-course-on-effective-website-copywriting/ SEO Unlocked Course: https://neilpatel.com/training/seo-unlocked/ Email Marketing Unlocked Course:
Takeaways from this episode: Be Embedded in Your Community – It takes a village to raise a child and it takes a village to keep a restaurant open. Despite dire situations tied to the pandemic, LoLo’s Seafood Shack was able to stay open by having strong support from a community they’ve strongly supported. Don’t just
Opinions expressed by Entrepreneur contributors are their own. A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches,
Marketers understand the importance of search – whether it’s organic or paid – in reaching, engaging and converting their global audiences. But achieving success in international SEO and paid search takes more than translation, and getting it wrong means lost time, budget, and opportunity. Join international digital marketing experts to uncover the five key mistakes
Women are better investors than men, a 2021 Fidelity study found. Yet some estimates suggest that as few as 26% of women have invested in the stock market, a staggering statistic alongside the persistent gender pay gap, which held steady in 2020 and is expected to widen in the wake of the pandemic. Courtesy of