Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. YouTube is an essential platform for content creators to share their videos and build an audience. This social media platform has billions of users and a wide range of content making it a go-to place for many
Month: July 2023
It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn’t as detrimental to the company’s sales as some might believe. Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy’s impact on an earnings call, saying that although he didn’t want to “minimize” it, the dip in Bud Light‘s U.S.
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Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events? As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based
Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook
Opinions expressed by Entrepreneur contributors are their own. One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence. The human design profile is one
Opinions expressed by Entrepreneur contributors are their own. Content marketing for B2B SaaS brands is a leading source of business success. According to ProfitWell, SaaS brands that prioritize content marketing experience a higher growth rate than those that don’t. Utilizing content marketing for your B2B SaaS brand can be a profitable venture. But not all
Opinions expressed by Entrepreneur contributors are their own. Enter any editorial office, broadcast station or PR agency, and you may hear chagrins from both sides of the newsroom table: “Why won’t this journalist just get back to me?” or “Why does this PR contact keep pitching me stories we would never cover?” There are vast
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Opinions expressed by Entrepreneur contributors are their own. When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in ecommerce have fallen into single digits, many others are saying it was all just a fad. The problem with both accounts
Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to
Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, creating a magnetic brand presence is the key to success. With 65% of the population being visual learners, adding captivating imagery to your marketing strategy is an obvious choice to capture the attention of your audience. In fact, 75% of content marketers shared
SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers haven’t shopped yet or rediscovered you. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you only
Cuando pienso en branding, mi periodista interior relaciona la palabra con el concepto de contar historias. Un branding efectivo lleva a los prospectos en un viaje donde comprenden completamente lo que haces, la razón por la qué lo haces y cómo lo haces. Más allá de eso, una marca genuinamente magnética es polarizante y única.
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