Opinions expressed by Entrepreneur contributors are their own. Trouble is brewing for Anheuser-Busch (ABI). Following the company’s controversial Instagram collaboration with transgender actress/influencer Dylan Mulvaney, Bud Light sales plummeted 26% (compared to 2022), two marketing executives were placed on leave, and distributor sales dropped nearly 30%. In a “complete lack of oversight,” Bud Light’s national,
Month: July 2023
Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will
In a landmark ruling last month, a Kenyan court declared that Meta was the “true employer” of hundreds of moderators working in Nairobi, Kenya — meaning that Meta can be held liable in Kenya for labor rights violations, even though the moderators are technically employed by a third-party contractor. Meta will appeal the decision, TechCrunch
Opinions expressed by Entrepreneur contributors are their own. Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As entrepreneurs and startups, hours are spent planning strategies for public messaging and brand awareness. While time and money are well spent, in many
Threads, the text-based social media platform from Meta that was released as a direct competitor to Twitter, experienced an initial surge in sign-ups, hitting 100 million users in the first five days of its launch. However, user engagement has been steadily declining, and the app hasn’t sustained momentum from the initial boom. According to data
Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll brand, will debut its highly anticipated movie on July 21. This groundbreaking movie not only promises much-needed nostalgia but will also serve as a catalyst for Barbie to further acquire the multicultural consumer. Over the years, Barbie has recognized the importance of embracing
Download HubSpot’s Official Executive Summary Template [FREE RESOURCE] https://clickhubspot.com/b5o Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. This video goes over the secret to writing an effective executive summary that
My seven favorite social media tools that are free. Do you know what the second, third, fourth and fifth most popular website have in common in this world? Let me give you a hint. It’s YouTube, Facebook, Twitter, and Instagram. What they all have in common is they’re all social websites. Social media is popular.
Opinions expressed by Entrepreneur contributors are their own. Tech is powering business, but it isn’t enough on its own to generate success. Creating a personal touch still remains one of the most potent and effective ways for a brand to stand out from the crowd. The problem is that companies have a tendency to drift
TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age,
Opinions expressed by Entrepreneur contributors are their own. In June, I reached a milestone with my business, PostcardMania: 25 years in business. It got me thinking about all the lessons I’ve learned as a business owner and entrepreneur. Starting out, I was greener than green. There have been hard times when I didn’t know what
Opinions expressed by Entrepreneur contributors are their own. Publishing thought leadership content on LinkedIn is a game-changing strategy. The platform is the beacon of expertise in the ever-evolving realm of professional networking and personal branding, and the influential power of its extensive network rewards thought leaders with organic growth and lead generation. Whether you’re a
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Indian Institute of Technology (IIT) Delhi has announced the launch of Advanced Certification in Web 3.0, Social Media and Metaverse programme. The contextually designed six-month programme explores the convergence of these three powerful technologies, allowing participants
Image Credit: Courtesy of The Roxbury Roxbury, New York “When people ask us about our hotel we say, ‘Imagine if Alice in Wonderland married Willy Wonka, and they took up residence in Oz.’ That’s what we want The Roxbury to feel like. We’re a ‘pop-and-pop’ business — we met in NYC in 1988, and have
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being
Maddy Clements, owner of upcycled clothing company JUNK GOLD, “always had an obsession with fashion” and an eye for entrepreneurship — at just 11 years old, she was selling jewelry at a local boutique up the street from her house. So perhaps it’s no surprise that the now 29-year-old decided to get her BFA in
Opinions expressed by Entrepreneur contributors are their own. You’re here because your marketing strategy is not working. Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don’t have a predictive marketing sales model. If you find
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