Sixty-two percent of Americans drink coffee every day, according to the National Coffee Association — but that doesn’t mean any old cup of joe will suffice. Kraft Heinz, which owns the 131-year-old coffee brand Maxwell House, knows that all too well. And it hopes to recapture consumers’ attention with Maxwell’s first product launch in nearly
Month: July 2023
Download our FREE Excel Pivot Table Templates now: https://clickhubspot.com/teo Pivot tables in Excel are a way to showcase data sets in an approachable and engaging way. This video breaks creating pivot tables into six easy-to-follow steps so you can use this tool to bring your business to the next level. From collecting data for a
Opinions expressed by Entrepreneur contributors are their own. Many business owners have heard of brand storytelling, but they don’t know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect with their story — and that’s
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to
Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel. Barbie was inspired by Ruth’s observation that her daughter enjoyed playing with paper dolls representing adult women. Ruth envisioned a three-dimensional
Opinions expressed by Entrepreneur contributors are their own. Social media platforms have revolutionized how we communicate, connect and share information. From Twitter to Facebook, Instagram to Snapchat, these platforms have become an integral part of our daily lives. While they have undoubtedly brought people together, they have also given rise to new challenges, such as
Opinions expressed by Entrepreneur contributors are their own. These days, when prospective homebuyers or sellers need the expertise of a realtor or agent, they often head straight to Google. And if your agency isn’t popping up in those first-page results, you might find it challenging to earn new clients and stay competitive in your area.
SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we’re keeping clients for five plus year, that’s a long time. Eventually, we’ll probably start keeping enterprise clients for over seven years, but keep in mind,
Dentist Marketing Strategies & Tips: https://www.marketing360.com/dentist-marketing In this video, we talk about maximizing the visibility, clickability, convertibility, and profitability of your dental practice. — Join this channel to get access to perks: https://www.youtube.com/channel/UC2kyfjZNXSPLwUyPYaYPsdg/join — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM.
El cambio de marca o rebranding es una estrategia de marketing esencial que las empresas suelen emprender para revitalizar su imagen, mantenerse relevantes o ampliar su base de clientes. Cuando se ejecuta con éxito, el rebranding puede dar nueva vida a una empresa y fortalecer su posición en el mercado. El domingo 23 de julio,
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results reflect continued resilience in Search, with an acceleration of revenue
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The popular social media app used to upload 30-second videos is a hub for trends and their aftermaths. Recently one such trend took the internet by storm, where users live stream themselves acting like “NPCs” or automated
Como emprendedor con varias décadas de experiencia en diversos sectores, incluyendo marketing, finanzas y tecnología, he pasado la mayor parte de mi carrera creando empresas sin la ayuda de tecnologías de inteligencia artificial (IA). Aunque ciertamente conté con la valiosa ayuda de amigos, redes de networking y mentores, no puedo decir que haya tenido a
TikTok rose to fame with its short-form videos during the pandemic, but, like so many platforms hoping to keep their audience’s attention, it’s undergoing some changes. Creators have had LIVE videos, photos, duets and stitches in their toolboxes for some time. Now, they can experiment with text-based content — suited for sharing stories, recipes and
Opinions expressed by Entrepreneur contributors are their own. For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, at least $68 of that stays in
How to Counter We’ll Think About It free lesson: https://clickhubspot.com/Closing-Sales-Lesson You spend hours finding prospects for your sales pitch, you prepare slides, figures, and sell the prospect on the solutions. Your product presents its business. You deliver it to all the right people and you’re met with, well, we’ll think about it. It’s rare that
If I were starting a YouTube channel today, here are four things that I wish I would’ve known before I got started. I know there are lots of flashy advice out there on how to grow your YouTube channel, but the fundamentals are actually pretty easy. So instead of telling you all the sophisticated stuff
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