Panera is more than its bread bowls and free WiFi — it’s a fashion icon. Earlier this month, the company released a limited-edition “BAGuette,” a 12-inch faux leather purse in rich, Panera green. “At 12″ long, the BAGuette is the perfect size to carry one of our new Toasted Baguette sandwiches,” the company wrote on
Month: February 2023
Opinions expressed by Entrepreneur contributors are their own. While enterprises have benefited hugely from artificial intelligence and its strengths, the business side gets most of the benefits. Getting down to specifics, the value that AI adds to processes comes as the company’s most significant advantage for marketing. Marketing is about three aspects of analysis: identifying
If you’re old enough to remember being chastened to “Be kind and rewind,” please continue reading. If not, go back to skateboarding or eating Tide Pods or whatever it is young people under 40 do for fun these days. Once upon a time, Blockbuster Video boasted 9,000 stores and earned $5.9 billion in revenue. Then
Opinions expressed by Entrepreneur contributors are their own. With customer data having gone back underground, the magical genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy. Just about a year ago, consumer data was everywhere and readily accessible.
With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. As we covered before, content creators are concerned about if there will be ROI in creating content that might not get clicks. [embedded content] When
Opinions expressed by Entrepreneur contributors are their own. Now more than ever, this sentiment rings true: It’s ultimately the customer who will decide the fate of a company, especially with expectations at an all-time high and tighter budgets forecasted over the next year. In 2022, we saw one overarching theme from brands that excel at
Opinions expressed by Entrepreneur contributors are their own. In my 33 years, I’ve started around ten businesses, so the following list is coming from the trial and error process so far in my life — the positives and the negatives. Starting a business takes a lot of hard work and determination. The positive aspect of
How much effort are you putting into your social media strategy? It can be so frustrating if you’re putting in all this time and effort, but you’re still not getting much if any kind of return on your latest campaign in your time. That’s why you need to work smarter, not harder. 00:00 Intro 00:35
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In just the second quarter of 2021, YouTube reached 2.5 billion active users, according to their reporting. That
Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged from just being marketing material. Do you know that most video game, online card game and board game companies use explainer videos dedicatedly to
In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot
Have you found that when you ask people for a link, they ignore you? Trust me, I know that feeling. That’s how I started out with link building. Today, I’m going to break down how to convince website owners to link out to your website, big and small websites. I’m talking about the big authority
Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing your franchise in 2023, the same old, same old, won’t cut it. Times have changed, and competition for consumer attention and patronage is at an all-time high as the market size increased by nearly 16% in the past year. It’s time for
The Privacy Sandbox beta is a tool that enables businesses to monetize your data without directly accessing it, which Google says is considerably better for safeguarding user privacy. The spotlight is currently on the alterations being implemented to Google Chrome, where they pledge to eliminate third-party cookies, which have been the primary method utilized by
Opinions expressed by Entrepreneur contributors are their own. One of the best ways to market any consumer product is through video. Images and text can only contain so much information — with a video, you can tell your audience everything they need to know in a matter of seconds. If you’ve yet to incorporate video
There are so many templates out there, do you really need to pay someone to help you with your landing page designs? Today I’m going to break down, if you should design your own landing page from scratch or use templates? Which one sells more? When you design your landing page from scratch, you’ll have
Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the latest trends and strategies. One such trend gaining traction in the startup world is using eBooks and whitepapers as “lead magnets.” Honestly, it’s not a new
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