Ann Mukherjee is a born change agent. As the first industry outsider and woman of color to assume the position of Chairman & CEO for the North American arm of Pernod Ricard – the second largest global wine and spirits distiller and maker of Absolut Vodka, Chivas Regal scotch, Jameson, Malibu Rum, Kahlua, and other
Month: November 2022
10 Phrases to Build Credibility With Your Ad Copy — Ad Copy That Works https://www.marketing360.com/ads 1 – A bold claim, but we know it’s true 2 – _____, said one satisfied customer 3 – Our quality comes from years of sweat. 4 – It’s why our customers return again and again 5 – Review after
Opinions expressed by Entrepreneur contributors are their own. As we head into the home stretch of the 2022 fiscal year, sales teams everywhere are looking to close as many deals as possible. Deloitte expects 2022 holiday retail sales to increase by 4% to 6% from the previous year. Given inflation, the firm also expects consumers
Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will
Opinions expressed by Entrepreneur contributors are their own. Building an authentic brand through attractive marketing is essential to the success of any business. Social media plays an important role in your marketing strategy. It is one of my favorite topics to talk to business owners about because it is a simple way to step into
Opinions expressed by Entrepreneur contributors are their own. Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people to learn more about their
Opinions expressed by Entrepreneur contributors are their own. If you’re anything like most internet users, your email inbox is crammed full of messages from brands you love, brands you’re interested in and brands you’ve never heard of. There’s no way you can read (or even keep up with) all of them. So, how do you
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Somebody somewhere once said, “If you’re not growing, you’re dying.” And while that may not be literally true,
When it comes to creating your brand from scratch, where do you start? Here’s 9 tips: 1 – Pick a name that’s easy to remember and easy to spell. 2 – Consider a name with a deeper meaning or story behind it. 3 – Pick a good tagline that goes with your name and you
The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad
Opinions expressed by Entrepreneur contributors are their own. As marketers, we are always trying to stand out from the crowd. Enter: disruptive marketing. Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn’t believe him at the time, but I bet you are either reading this article on
Opinions expressed by Entrepreneur contributors are their own. Despite being a disruptor to the old order of web apps in principle, Web3 success still relies a lot on traditional marketing. The word about these products needs to get out somehow, and the only way they can get out is through marketing. To an extent, this
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. A provision for the setting up of Grievance Appellate Committees (GACs) in the amended IT Rules may lead to the government having more power in relation to user content hosted by social media intermediaries, the experts raised
Opinions expressed by Entrepreneur contributors are their own. Live internet shows are becoming more popular in the marketing world as an alternative to traditional means of marketing. I started with a podcast and switched from the podcast to my own live show because I wanted to use more video content for my own branding. So,
Everyone knows Instagram is the hottest social platform there is right now! As a result, it’s very competitive, so it’s key to have highly quality content to help you stand out. But coming up with really high quality content is very time consuming. There must be a better way! Let’s talk about some tips on
The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above. What is the MRC.
Opinions expressed by Entrepreneur contributors are their own. Imagine that you have worked hard to create a new product that can solve your customers’ problems. Now it’s time to do some pre-launch work to spread the word about this product, get it in front of an audience and highlight its main benefits. You need content
Opinions expressed by Entrepreneur contributors are their own. Nearly every advertising report ever produced includes a line for return on ad spend (ROAS). Often, it’s used as the top-line indicator of ad effectiveness. The unfortunate truth is that ROAS is a commonly misused or incomplete metric. It’s my sense that many advertisers already understand these