AI is helping companies identify viable influencer-marketing channels and completely transforming the game. May 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Artificial Intelligence (AI) has the potential to change the business world significantly. The International Data Corporation (IDC) notes that industries are expected to shell out as much as
May 28, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. While inclusion and diversity have always been essential, they have become even more essential for marketers due to the industry’s current pandemic and cultural climate. Simply put, we’re dealing with two huge issues right now: a people crisis and an economic issue.
Join Phillip Huynh, SVP Head of Performance and Accounts at Reprise Digital to learn what to expect from social media advertising. Brought to you by T-Mobile for Business Social media has been the great equalizer allowing businesses of all sizes to compete for any customer’s attention. In this workshop we’ll cover the evolution of social,
Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen. February 11, 2014 4 min read Opinions expressed by Entrepreneur contributors are their own. In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides
February 18, 2014 5 min read Opinions expressed by Entrepreneur contributors are their own. In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author
“The darker the color of the stamp, the less value it will have.” The aim of the brand is to show that the value of life should not be defined by the color of the skin. Is it clear to you? May 27, 2021 4 min read This article was translated from our Spanish edition
Google announced a new addition to the performance report in Search Console, specific for the practice problems rich results. You can now see the impressions, clicks, click through rates and other metrics in the performance report by filtering the report in the “search appearance” filter. Note, you will only see the “practice problems” option if
This invite-only platform is an excellent way to learn from experts, find exceptional employees and become an established authority in your field. May 27, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Clubhouse is an audio-based platform drawing in celebrities, huge businesses, crypto experts and social-media stars. The platform is like a podcast — but
May 27, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you want your sales copy to generate more revenue? Consider the few seconds required to read that sentence; that is the same amount of time sales copy has to grab a customer’s attention in today’s digital age. In the 21st
This marketing expert reveals two of the most effective ways to attract more followers on your business’s Instagram account. May 24, 2017 3 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound or click
May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book
Several Internet users made fun of the new WhatsApp function to increase the speed of the audios, because its rival, Telegram, has already had it for years. May 26, 2021 4 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. This week, WhatsApp launched
Your story motivates customers to choose your business, stay with it and help it grow. May 26, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. Your business can’t afford to be a faceless entity — just one more potential choice in a sea of options. Thriving businesses connect with audiences on
Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for The Web Platform.” It’s no coincidence that the two primary speakers of the session, Ben Galbraith & Dion Almaer, co-wrote a book about AJAX and Web 2.0 back in the
April 12, 2013 5 min read Opinions expressed by Entrepreneur contributors are their own. In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author outlines his 14-step
Pay attention to these areas to gauge your social media’s ROI and impact on your business. May 26, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media offers a myriad of benefits to businesses big and small, and if you want to grow your business and brand today, you need
April 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound LinkedIn Groups are forums or discussion boards where LinkedIn members can talk to
The user experience, better known as UX, is one of the most important features in the navigation of a website. May 26, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. By Juan Carlos