Opinions expressed by Entrepreneur contributors are their own. A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees – sometimes more than 10,000 of them
Smart Pages, Microsoft’s free website building service, is available to all US-based small and medium-sized businesses, the company announced Wednesday. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps and an updated Social Posts section. Why we care. Far too many SMBs operate with just a
Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, we rely on the “Internet of everything” for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result of the pandemic. According to a report
Opinions expressed by Entrepreneur contributors are their own. If you’re only in contact with current customers about YOUR services, you might be missing out on a whole lot of profit. You’re also leaving a huge segment of your clients underserved. The good news is that this can be quickly fixed by using affiliate marketing via email. This
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. The consumer packaged goods (CPG)
This is not for the faint of heart. This is the story of what I learned starting a company before I could legally drink, in an industry that hasn’t changed in decades, run by people triple my age. This is about going into debt to start a company to teach people how to get out
Do yourself a favor: STOP Trying to Rank #1 For Keywords on Google // What if I told you that ranking number one on Google won’t necessarily make you more money? Today I’m going to share with you why you should stop wasting your time trying to rank number one on Google. RESOURCES & LINKS:
On Monday, Texas attorney general Ken Paxton filed a lawsuit against Meta, formerly Facebook, for capturing and using the biometric data of Texans without properly obtaining their informed consent. Meta’s alleged actions are against Texas CUBI restrictions, which require Meta to get informed consent before obtaining data like facial geometry. SOPA Images | Getty Images “By this
If you look at your crawl stats report in Google Search Console, you may notice a gap in the report. Yes, there is a day of missing data or a reporting glitch of some kind, impacting the report. This reporting issue has yet to be confirmed by Google but it is a widespread issue that
Opinions expressed by Entrepreneur contributors are their own. If you want to start an email list but feel overwhelmed by all the technical mumbo-jumbo, there’s good news: You can ignore most of the fancy bells and whistles for at least your first 1,000 subscribers. I recently shared with my email list some compelling statistics about email
Opinions expressed by Entrepreneur contributors are their own. No matter the industry, most brands realize the importance of engaging users on social media, but most will also agree that this is easier said than done. Creating content across different platforms that actively engage customers and promote action is a constant race among retail brands and
Opinions expressed by Entrepreneur contributors are their own. Many startup leaders think that the more money they feed into their marketing budgets, the faster they’ll gain traction. For B2B companies, however, nothing could be further from the truth. A 2021 CB Insights study found that nearly 4 in 10 organizations hit rock bottom because they either outran their
Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake. Discover how A&W Restaurants achieved a 25% increase in 5-star reviews on Google in six months and how you can achieve similar results or more. To
Opinions expressed by Entrepreneur contributors are their own. A company’s website is one of the top marketing channels, second only to social media, according to a 2021 HubSpot report. But your website isn’t just a place to humble-brag about your company’s origin story or showcase your unique offerings: It’s also a prime driver for sales conversions.
Opinions expressed by Entrepreneur contributors are their own. The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital
Core Web Vitals (CWVs) have already impacted search rankings for mobile, and with the desktop rollout now underway, they’re set to gain even greater importance for publishers. Due to complete by late March, we’ll see the familiar trio of CWV pillars incorporated as active measures for determining desktop search success – namely, first input delay
Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Brad Davis runs a successful real estate business in Seattle, where the housing market has been on fire. He’s as busy as can be, helping his clients buy and sell houses and
Opinions expressed by Entrepreneur contributors are their own. Have you ever been strung along by an SEO company that promises better performance on the horizon but doesn’t seem to deliver? SEO is not necessarily a zero-sum game, but agencies should base performance on objective metrics that increase your ROI. On the other hand, some SEO