Opinions expressed by Entrepreneur contributors are their own. Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small
Opinions expressed by Entrepreneur contributors are their own. With most brands comes a PR team, either in house and/or a PR agency, and with that comes a group of people whose job it is to gain editorial or social media coverage. That means the relationship between PR pros and freelance writers is an important one. The last thing a
Opinions expressed by Entrepreneur contributors are their own. Pairing your team with a public relations agency is about relationship building and the relationship—the one between client and agency—speaks volumes about how your business is seen in the media. Despite the current landscape of quick, in-cloud collaboration and one-off gig marketing, PR should be held to a
The days of title tag tweaks, meta keywords, and SERPs of ten blue links are long gone. SEO is one of the fastest-evolving aspects of the digital realm… and gaining visibility (not to mention quality traffic) is more complex and challenging than ever before. If you want to stay ahead of the competition and at the
Opinions expressed by Entrepreneur contributors are their own. TikTok, the result of a 2018 merger of two Chinese applications, Douyin (video) and Musical.ly (social media service), has taken the world by storm. Its associated app was the single most downloaded non-game variety over the course of the first six months of 2021 (383 million installs),
Opinions expressed by Entrepreneur contributors are their own. One thing’s for sure: Sex definitely still sells, and there’s no better proof of that then the “vulva-nut” doughnut. Shaped like a… well, you’ve guessed it by now, the doughnut was introduced recently by Doe Bakehouse in England as a complement to its popular penis-shaped doughnut line.
Opinions expressed by Entrepreneur contributors are their own. Do you remember the days when collecting and trading baseball cards seemed like the coolest thing to do? Today, those coveted baseball cards and other collectibles have been widely replaced by NFTs, or non-fungible tokens. These tokens are digital pieces of property — assets — that can be bought and sold. In
Opinions expressed by Entrepreneur contributors are their own. Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can boost these brief nuggets of content from ordinary to outstanding. Rather than having hum-drum, predictable comments from
International SEO has long been a hot topic for enterprise-level brands and global companies. But, the increased ease of connecting with people around the world means these tactics are becoming vital for a growing number of businesses. International search experts Clayton Warwick and Gary Reilly of Wordbank and Jeramie Heflin of Safeguard Global recently presented
Opinions expressed by Entrepreneur contributors are their own. Personal branding holds a lot of importance for individuals and small businesses in the modern world. The good thing is, there are plenty of tools that one can use for this purpose. You can create your blog or website and link it with different social media platforms.
Opinions expressed by Entrepreneur contributors are their own. Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable,
Opinions expressed by Entrepreneur contributors are their own. It’s not your imagination: People are quitting their jobs in droves. Nearly 4 million people left their current positions in July alone, and the exodus is just getting started. Economists have dubbed it the Great Resignation of 2021, with up to 40% of workers thinking about leaving their jobs this
Opinions expressed by Entrepreneur contributors are their own. As a kid who grew up in the ’80s — sporting my Jams and Swatch watch as I navigated the neighborhood on my BMX Mongoose – I fell for Stranger Things within the first few minutes of episode one. The phenomenon that is now Stranger Things couldn’t be better timed for
Opinions expressed by Entrepreneur contributors are their own. In this tech market, it can be difficult for leaders to stand out from the crowd. Your company’s success depends on how deliberately you can differentiate your offering from that of the competition. Successfully differentiated B2B high tech businesses consistently develop unique products, services and customer experiences. They focus on
Opinions expressed by Entrepreneur contributors are their own. On LinkedIn, you often connect with people you have never met in real life. For some with an old-school mentality towards networking, this can be off-putting, but it’s quickly become the norm in many business circles. Sixty-one percent of professionals agree that digital networking leads to career growth.
Opinions expressed by Entrepreneur contributors are their own. A cursory Google search for “2022 Franchising Trade Shows” reveals dozens of different expos and conventions and exhibits happening over the next few months. For franchise brands, trade shows should be viewed as “target-rich” environments, as the majority of attendees – sometimes more than 10,000 of them
Smart Pages, Microsoft’s free website building service, is available to all US-based small and medium-sized businesses, the company announced Wednesday. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps and an updated Social Posts section. Why we care. Far too many SMBs operate with just a
Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, we rely on the “Internet of everything” for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result of the pandemic. According to a report