SEO

Universal Analytics is still processing data two months after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, two months later,

A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results, according to Tanner Zoromski, SEO manager at Merkle, a customer experience

Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make.  Essentially, the brain has a finite reserve of decision-making power, and as one navigates through many choices, this cognitive reserve becomes increasingly depleted. As a result, the quality

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to

Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. In this article, we delve into the intricacies of these game-changing concepts, exploring their significance

A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them. Sponsored

How you provide performance reports or insights can impact the rest of your project.  If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work. The three steps outlined below will give you

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for free, it’s often a complicated mess. To address this, here is a basic five-step

Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: As you can see in the image above,

Meta is widely rolling out its web version of Threads. This move is aligned with the company’s goal of introducing fresh features to tackle its retention challenges. Why we care. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. While Threads currently doesn’t display

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models. Ultimately, this could lead to maximizing

Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023, well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what, now

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In comparison to the older version: What has YouTube said? A

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query.  Here are my tips on optimizing for search intent and

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according

Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the