Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all
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As Head of Athlete Marketing at Dapper Labs, Hayes Grooms IV has formed partnerships with the world’s biggest athletes — Magic Johnson, Kevin Durant, Patrick Mahomes — to create their first NFTs. Entrepreneur connected with the former University Of Michigan basketball player to discuss the Xs and Os of working with iconic talent to blow
Opinions expressed by Entrepreneur contributors are their own. You probably think of logos, colorful packaging and slogans when you think of brands. Brands are not limited to influencers, celebrities and businesses but are for individuals, including you. Your brand is what people visualize when they hear your name or see your picture online. Your brand
Opinions expressed by Entrepreneur contributors are their own. A critical piece of my role at Meta is talking to small business owners about their wins and, most importantly, their challenges, so that we can take those learnings to better serve the SMB community. And while all small businesses are unique, in many cases, their challenges
Opinions expressed by Entrepreneur contributors are their own. Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, and customers move freely from one to
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In today’s crowded marketplace, it’s important to understand the power of design and branding. How you present your
Opinions expressed by Entrepreneur contributors are their own. To increase the retention of your website, you need to think about how you can better engage your audience. You can do this by providing quality content regularly and following up when visitors have not visited in a while. People who visit your website will look for
Opinions expressed by Entrepreneur contributors are their own. Franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your
INBOUND 2021 is a fully immersive online experience, that gives you access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate. Tune in to the HubSpot Spotlight Session to hear from Yamini, Brian, and Dharmesh — plus get the scoop on the newest HubSpot features from our product leaders.
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Opinions expressed by Entrepreneur contributors are their own. Marketing can be complex, with dozens of campaigns across numerous channels feeding your bigger strategy. But it should be simple at first. In fact, a mistake I often see from startups and entrepreneurs — that I also made for years — is trying to do too many
Tribute to Entrepreneurs: The story of former Denver Broncos player, Justin Bannan, and his business Black Lab Sports. Marketing 360®: https://www.marketing360.com/ Black Lab Sports: http://www.blacklabsports.com/ iSplack: http://www.isplack.com/ — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one
Tips on how to create raving fans from JB Kellogg, Matt Hertzfeldt, Gianne Shell and Darius Bell. Great information you can use to improve your customer experiences and customer service. Manage and grow your business with https://www.marketing360.com/ — Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design,
Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail is outdated, yet direct mail advertising is valued at $72.67 billion dollars, says the Direct Mail Advertising Global Market Report 2022, and it’s expected
Opinions expressed by Entrepreneur contributors are their own. Twitter originally introduced social media verification to authenticate the identity of public figures and celebrities. Since then, verified users also include businesses, brands, influencers, activists and journalists. There are many benefits to having your social media accounts verified. First of all, the blue check confirms that you
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. While the world of business is constantly changing, there’s one thing that has remained true since the earliest
Opinions expressed by Entrepreneur contributors are their own. Market disruption strategies can be highly advantageous for businesses, allowing companies to tap into new markets and gain a competitive edge. However, it’s important to note that not all disruptions are successful. Many companies have tried and failed to disrupt their respective markets. To increase the chances
Opinions expressed by Entrepreneur contributors are their own. Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites and search results all have a noticeable impact on the reputation equation, but how they ultimately come together to shape your company’s