Facebook launches enhanced full-screen video player with key upgrades

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen.

This updated video player, which bears a striking resemblance to TikTok, will initially roll out on iOS and Android devices in the United States and Canada, with a global release scheduled in the coming months.

Why we care. The full-screen video player, with its improved features, is created to grab people’s attention and increase interaction with your content.

What’s changing? Now, whenever you tap on a video in the Facebook app, it will always open in fullscreen and be oriented vertically as demonstrated in the gif below:


Although videos will appear vertically automatically, you’ll notice a new fullscreen option on most horizontal videos that enables you to switch to landscape view for better viewing.

Previously, depending on the video’s length or where you were watching, you might have seen horizontal videos or videos playing in a Feed-like player.

Enhancements. Facebook’s updated video player will offer several enhanced features, such as:

  • Improved recommendations for videos of all lengths, tailored to your interests. For instance, you might receive suggestions for Reels providing quick makeup tips or longer tutorial videos on DIY home improvements, curated from experienced homeowners.
  • New controls offering you more flexibility in how you watch videos, which will be rolled out over the coming weeks.
  • The ability to easily skip to the part you’re most interested in using the slider at the bottom of the player.

What Facebook is saying. Facebook said in a statement:

  • “Outside the new player, you’ll also now see more relevant video recommendations, regardless of length, on Feed and on the Video Tab. And while Facebook continues to be the home for all types of video, we’ll show even more Reels to meet the growing demand for this format.”
  • “These updates also mean that more types of creators will have more opportunities to tap into additional audiences they might not have reached before.”

Get the daily newsletter search marketers rely on.

Deep dive. Read Meta’s announcement in full for more information.

Related stories

New on Search Engine Land

About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

Products You May Like

Articles You May Like

Google adds “web” filter to only show text-based links in Google Search results
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp
How entity-based strategies can contribute to PPC success
7 B2B content distribution strategies that work

Leave a Reply

Your email address will not be published. Required fields are marked *