SEO

Google publishes Performance Max developer guide

Google released a dedicated guide for developers called the Performance Max developer guide.

The document is aimed at helping developers access the necessary information to build PMax integrations more easily.

Why we care. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location.

Additional improvements. Google Ads also announced several other improvements, including:

  • A new guide called “Structure Requests”, which provides detailed insights into the complexities of creating and updating PMax campaigns through requests.
  • Updating the developer documentation so that it now more clearly identifies and renames business goals for easier navigation and understanding:

Get the daily newsletter search marketers rely on.

Deep dive. Read Google’s announcement in full for more information.

Related stories

New on Search Engine Land

About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

Products You May Like

Articles You May Like

Meta AI adds Google Search results
U.S. search ad revenues hit record $88.8 billion in 2023
Meta could launch Threads ads this year
Make 2024 the year you take home the highest honor in search
Dominate search results with your SEO dream team by Edna Chavira

Leave a Reply

Your email address will not be published. Required fields are marked *