Google Ads API version 16 is launching

Google announced the v16 release of the Google Ads API.

To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week.

Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency.

New features. Although there are no breaking changes, there are several new features available through the updated Google Ads system:

  • Recommendations based on your specified settings, such as recommendation types or advertising channel types, which could be helpful when creating a campaign.
  • Insights into why an ad group or an ad group ad is serving or not serving.
  • The ability to apply changes made to the original campaign to the experiment campaign, while the experiment is running. This saves time from manually applying changes to the experiment campaign.
  • Updated operation types for customer life cycle goals and campaign life cycle goals to make them consistent with other operation types.
  • Additional support for tracking the progress of the business registration verification process of Local Services.

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Deep dive. Read Google’s blog post in full for more information.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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