SEO

Google Ads gambling and games policy updated

Google Ads is updating its gambling and games policy U.S. country-specifics.

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina

You must apply for certification to be eligible to promote these ads.

Why we care. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible.

When to apply. Starting now, advertisers wanting to promote online gambling content in North Carolina can apply for certification.

Certification. To obtain certification, follow these steps if you meet Google’s policy and country-specific requirements:

  • Privately-licensed operators: If you are based in one of the countries where Google permits online gambling content, fill out the online gambling application form in the Google Ads Help Center. Providing all the requested information will help prevent delays.
  • State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form. When completing the form:
    • In ‘Summary of the issue’Note that you’re requesting certification to advertise as a state-run gambling entity, and provide your website URL.
    • In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.
  • Social casino game operators: Use this form to submit your website URL or app, Google Ads customer ID, and the country group you are targeting. 

You must submit a separate application form for each country you want to target.

Get the daily newsletter search marketers rely on.

Deep dive. Read Google’s announcement in full for more information.

Related stories

New on Search Engine Land

About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

Products You May Like

Articles You May Like

How SEO can work with digital marketing teams
Content Marketing & SEO Program — Step by Step Walk-Through
Will Google’s defense hold up against DOJ antitrust claims?
When You DO And DON’T Need A 5,000-Word Article (Blog Writing Tip)
It’s 2024 And There Is A New Kind Of SEO

Leave a Reply

Your email address will not be published. Required fields are marked *