Pinterest revenue rises 12% as monthly active users reach all-time high

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023.

Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million.

The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance.

Why we care. For advertisers looking to diversify their ad spend, Pinterest emerges as a promising investment option, showcasing better-than-expected performance. The notable surge in global monthly active users indicates the platform’s substantial potential for advertisers in terms of extended reach.

Looking ahead: Pinterest has said that it is expecting growth of 15-17% year-on-year for the first quarter of 2024, with revenue to be in the range of $690 million to $705 million. The company is also forecasting non-GAAP operating expenses to be in the range of $450 million to $465 million, representing 9-13% growth year over year.

What Pinterest is saying. Bill Ready, CEO of Pinterest, said:

  • “Our users are engaging deeply and we’re delivering better results for advertisers through improved measurement and innovation across the full funnel.”
  • “We had a strong Q4, bookending a transformative year for Pinterest. 2023 was our most productive year yet as we accelerated our product velocity and launched more solutions than ever before.”
  • “Brands are responding by using our full suite of products to drive even better campaign performance. Pinterest is the rare business where the interests of users and advertisers are aligned.”
  • “It’s proven to be true as we continue to post double-digit revenue growth and have achieved an all-time high for global MAU.”

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Earnings report. You can read Pinterest’s Q4 2023 results report in full for more information.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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