When you upload a video typically you can add a cover image or a thumbnail.
That’s the image people see before they click the play button.
The higher the click-through rate, the more views you are going to get.
So, what we do, and it works like a charm every time, is you take a few variations that you think are appealing.
Then go to Facebook and run an ad campaign with the variations.
Target your ideal audience, spend 5 bucks, and you’ll see which one has the highest click-through rate.
Take the winning image and use it as your thumbnail or cover image.
It’s the simplest way to get more video views on social media.