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The content marketing advantage of generative AI by Digital Marketing Depot

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A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include:

  • 1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024.
  • Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.
  • All early adopters surveyed are already seeing positive ROI from their GenAI investments, with an average 12% return so far.
  • GenAI users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks.

Learn more about how GenAI is fueling a content marketing innovation. Visit Digital Marketing Depot to download Gen AI Powers Content Marketing Advantage for Early Adopters.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Digital Marketing Depot

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Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://digitalmarketingdepot.com.

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