Reddit launches new Conversation Placement ad formats

Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads.

Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users in a high-focused environment.

Why we care. Marketers now have more options to promote products through Conversation Placement, giving them more control over how they reach their target. These ads also offer a valuable opportunity to connect with new audiences, especially as many users in Reddit conversation threads come directly from organic searches.

Carousel Ads: This ad format has been revamped for Conversation Placement, enhancing the experiences for both users and advertiser. With the new design, brands can showcase up to six images or GIFs, each with its clickable link leading to respective landing pages.

Reddit Carousel Ads 800x432

Product Ads: After introducing Product Ads earlier this year, the format is being extended to Conversation Placement. This expansion enables advertisers to connect with high-value consumers who are actively engaged in research, providing a strategic opportunity to influence their purchase decisions.

Accessibility. Carousel Ads and Product Ads are now available to all advertisers globally.

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Deep dive. Read Reddit’s announcement in full for more information.

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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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