SEO

Meta to launch Threads in the EU within weeks

Meta is reportedly planning to launch Threads in the EU before the end of the year.

The news comes after X’s biggest advertisers – including Disney, Paramount and Sony Pictures –boycotted the Elon Musk-owned platform following his endorsement of an antisemitic conspiracy theory

Why we care. Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships. It’s worth noting that ads on Threads are inevitable and will likely be a significant contributor to the app’s overall revenue when they do launch.

EU regulation difficulties. Threads was not rolled out to EU countries upon its global launch in July because of the EU’s strict privacy regulations. To comply, Meta modified its product to enable users to use the app without creating a profile. A profile is required if the user wishes to publish posts, according to the Wall Street Journal.

Threads users can now delete their Threads profiles without having to delete their associated Instagram accounts, Adam Mosseri, the head of Instagram, said.

Active subscribers. Threads now has just shy of 200 million monthly active users, according to Meta CEO Mark Zuckerberg. He predicted that figure could rise to one billion within the next few years.

By rolling out to EU countries, Threads could see up to 40 million extra monthly active users, according to independent tech analyst, Aho Williamson.

Get the daily newsletter search marketers rely on.

Deep dive. Read our Threads FAQ guide for more information on how the platform works.

Related stories

New on Search Engine Land

About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

Products You May Like

Articles You May Like

Google pauses opioid painkiller policy update
Swedish AI startup Hypertype bags €600k to supercharge customer support
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Amazon’s AI shopping assistant Rufus is live for all U.S. customers
Report: LinkedIn’s AI ad tool to launch globally this fall

Leave a Reply

Your email address will not be published. Required fields are marked *