Many execs or small business owners think social media is complete fluff — and for most businesses, it is.
And when they say fluff, they don’t mean to say it’s pointless. It’s well-documented that social media is a powerful tool. The skepticism with investing in social media is that it can be a coin toss if there is a return on investment (ROI).
This article was originally published by Entrepreneur.com. Read the original article here.