Social Media

Do You Judge People With Personal Brands? Here’s Another Way to Think About It.

Q: Every founder seems to have a personal brand, but it doesn’t appeal to me. Do I really need to do this? — Eloise, San Diego

Before I answer your question, consider the following scenario:

Imagine comparing two people who work for you. One employee does everything that you ask of them. The other does that, too — but they also go above and beyond to identify opportunities outside of the job’s general requirements. Not everything the second employee does is a hit, but a few things are, and those uncharted opportunities add asymmetrical upside to your business. Which employee does more to help your company?

Products You May Like

Articles You May Like

Pinterest launches cooking series with shoppable experience
Google Analytics 4 bug causes data gaps in reports
Google announces Misrepresentation policy update
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Article complaining about being outranked on Google being outranked by Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *