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INBOUND 2013 – Big Ideas – Dan Lyons “Tell Me A Story: When Media and Marketing Become One”

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http://inbound.com

Dan Lyons — a novelist, HubSpot marketing fellow, and former Newsweek technology editor — talks about the art of storytelling, and offers practical, tactical advice on how to shape your corporate narrative, how to work with the press to get that narrative into the world, and how to create your own media operation.
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