Forrester Total Economic Impact study reveals increased efficiency for marketers by BlueConic

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Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently.

That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact™ study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic.

On May 4th, guest speakers Forrester’s Joe Stanhope, VP, Principal Analyst and Julia Fadzeyeza, Principal Consultant, will join BlueConic’s CMO, Patrick Reynolds, to explore current CDP market trends and discuss the findings of the TEI study, including how BlueConic helped customers achieve:

  • Up to 90%-time savings on segmentation, customer journeys, and reporting tasks
  • Increased profit of $5.4M from improved conversion rates, new data monetization revenue streams, and strategic partnership growth
  • Faster, higher-quality decision-making and support for future growth

Forrester’s TEI Study: How BlueConic Customers Reduced Operational Costs by Up to 90% Time Savings

Thursday, May 4 | 11AM ET | 5PM CEST

If you can’t join us live, be sure to register anyway so you can receive a link to the recording.

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About the author


BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

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