Content Marketing

Storyblok partners with UC Berkeley to design the future of digital content 

Storyblok partners with UC Berkeley to design the future of digital content 
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation.

Students and alumni with backgrounds in areas like human-computer interaction, cognitive science, and mechanical engineering were asked to develop concepts imagining what the future of websites and digital content will look like.

30 participants were organised into five teams for a two-day design sprint guided by Jacobs design instructors Kuan-Ju Wu and Chris Myers. The results are available under a Creative Commons Attribution 3.0 Unported license and envision a world where content is more personalised and inclusive.

The following awards were given to the projects by a group of judges during the final presentation event:

  • Web Decentralisation (Community Choice and Best Technical Concept) – A decentralised system of content blocks inspired by Minecraft that anyone can use to collaborate on projects. Instead of billions of products designed by thousands of people, billions of people can work together to design thousands of products.
  • Thought-to-Thought (Best Inclusive Focus) – A neural interface that enables people to communicate thoughts and ideas without having to verbally explain. Thoughts could be stored and retrieved for special cases, such as dementia.
  • Finding Heart in Woven Cities (Best Social Impact) – Community robots that roam around cities and offer personalised content while improving community engagement and personal connections between people
  • Interspace (Most Actionable) – A wristband that displays a personalised holographic space that can be shared with others (concept video)
    Brain Computer Interfaces (Best Blue Sky) – A system that uses brain signals to create content and interact with digital experiences

Kuan-Ju Wu, design instructor at the Jacobs Institute for Design Innovation, said: “In this design challenge, we embarked on a journey to explore what the future holds for digital content and our relationship with it. We started by having the students delve into their personal experiences and create speculative headlines that depicted a world filled with progress or crisis.

“We then conducted background research to understand the signals and drivers that could lead to that future. As we visualised future scenarios through mood boards and vignettes, we were filled with a sense of purpose – a desire to create a better world for ourselves and future generations. I am grateful for the opportunity to work with Storyblok and the students and excited about the next steps of our vision.

Chris Myers, design instructor at the Jacobs Institute for Design Innovation, said: “As design educators, we strive to help students master not only techniques but also ways of thinking that will give them the ability to design for problems that are yet to emerge. The design challenge with Storyblok provided the opportunity to think in expansive timelines and reflect on the synergy between technology and society. I was moved by the results, which highlighted the integration of advanced technology in ways that benefit society on a personal and community level.”

Dominik Angerer, co-founder and CEO of Storyblok, said: “Digital content is always evolving. Storyblok was built to be a future-proof CMS that’s ready for whatever the future may bring, so we thought it would be interesting to partner with UC Berkeley to get an early look at the future of digital content. We’re so impressed by the passion and thoughtfulness that the participants put into this design challenge, and we support their vision of more personalised and inclusive content. We look forward to the time when these concepts become a reality.”

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

  • Duncan MacRae

    Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

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