Opinions expressed by Entrepreneur contributors are their own. Over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fill that void. According to an
Month: April 2023
How to Use Clubhouse: https://clickhubspot.com/rxv How to Use Clubhouse. If you just got your Clubhouse invitation or want to be ready to use the app when you do get that special text. Watch this video to learn how to set up your account, follow others, and attend or host your first audio chats (also known
Your competition isn’t just doing SEO, they have a team helping them out. So how do you compete with them when you don’t have a team? Well, don’t worry, I’m going to help you out here. Today I’m going to break down seven tips to work 10x faster in SEO, drive more traffic and spend
Opinions expressed by Entrepreneur contributors are their own. In recent Entrepreneur articles, I’ve been talking about the power of brand storytelling through a three Rs approach and by considering your brand’s social identity. It may be easy to imagine how to tell a brand story in traditional media like TV ads or even print ads,
Opinions expressed by Entrepreneur contributors are their own. Businesses are always looking for effective ways to boost sales and customer retention. Personalized marketing campaigns may provide the solution. Personalized marketing is a powerful tool that helps increase engagement with the right message at the right time. It makes customers feel valued by addressing them personally.
Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible to tell. Why we care. Twitter’s designation for “notable” accounts was supposed to disappear April 1. Some have (e.g., The New York Times lost it) but many others have not
In November 2022, Elon Musk rolled out Twitter Blue, a monthly subscription that gives users access to a variety of features, such as the edit button and custom navigation, as well as a blue checkmark to the subscriber’s name. But the integration of Twitter Blue has been widely controversial from the beginning, with the platform
Opinions expressed by Entrepreneur contributors are their own. Social media is a part of our everyday lives. In the past decade, it has taken over much of our time, from scrolling through the posts of family and friends to meeting new people and engaging with the world around us. But as we all know, social
I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, you see one of BuzzFeed’s AI-assisted content in your search results, here’s my recommendation: avoid it. That’s because BuzzFeed has published 20 low-quality travel articles
Opinions expressed by Entrepreneur contributors are their own. You’ve heard the old saying, “You can’t judge a book by its cover.” Actually, that’s not always true; customers judge a book by its cover all the time. In many cases, your business’s real estate and its curb appeal are the first messages being sent. Do customers
Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically detect and block those photos from displaying on business listings within the local search results? Google has released some information on its efforts to combat fake content and reviews in Google Maps and
Opinions expressed by Entrepreneur contributors are their own. Traditional TV still has its viewers, but — unless you missed the memo circulating for the last decade — you’re probably aware that streaming is the current reigning champ of entertainment. New over-the-top TV (OTT) (a.k.a streaming TV ads or STV ads) options are officially outpacing traditional
Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on marketing services in 2021 and nearly the same amount on media advertising. Does that mean that brands need a substantial marketing budget to stand out from their
Joining a mastermind group can be the key to growing your business. They offer peer support, an opportunity to exchange ideas and much needed accountability. They can also be a complete waste of time and money if you choose the wrong group. And with some of them costing over one hundred thousand dollars per year,
Opinions expressed by Entrepreneur contributors are their own. When running a multi-location restaurant or franchise, owners and operators don’t have an excess amount of time to think about marketing. And not all franchise marketing solutions are created equal. Many “canned” marketing programs save time but are built on brand recognition only and will do little
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