Opinions expressed by Entrepreneur contributors are their own. Today’s businesses face countless risks, from compliance mistakes to saying the wrong thing out of turn. A public relations (PR) crisis can topple even the most well-respected company. A press release, worded to announce an impressive new social-impact program your company is launching, should be a good
Month: April 2023
Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product – and chief money-maker – so
Today, 28-year-old Duke Alexander Moore is living many a millennial entrepreneur‘s dream: He’s successfully zeroed in on his niche and is using social media to turn a major profit. The founder of seven-figure business Duke Tax, a membership-based tax service for creators, influencers and entrepreneurs, Moore parlays his extensive tax knowledge into content for his
Opinions expressed by Entrepreneur contributors are their own. To say it’s easy for new Amazon sellers to make mistakes that cost them time and money is an understatement. With the complexity of Amazon algorithms, getting your first Amazon sales can be like trying to ice skate uphill. Luckily, you can increase your Amazon sales if
Opinions expressed by Entrepreneur contributors are their own. My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to generate new leads and build relationships with
Opinions expressed by Entrepreneur contributors are their own. As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business. But with so many marketing agencies out there, it can be challenging to know which one
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Opinions expressed by Entrepreneur contributors are their own. I don’t know about you, but I’ve always been told to keep a journal. With the rise of journals, journal prompts, self-care and mental health in general, more and more people are starting to get into journaling. What if I told you that there is a way
Opinions expressed by Entrepreneur contributors are their own. Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with sub-optimal segmentation, placement, pricing or branding as people become more frugal with their money. With rising uncertainty in both the business and consumer markets, market research is
Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions about the platform. With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage
Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating the competitive landscape can be challenging, but a secret weapon can help you break through the noise: multi-channel marketing. This powerful approach engages customers across various
Opinions expressed by Entrepreneur contributors are their own. Building and maintaining strong relationships with stakeholders, including customers, employees and investors, is essential for success. Companies that invest in building these relationships can benefit from improved customer loyalty, increased employee engagement and better access to funding and support from investors. Public relations is one key tool
Creating a positive work environment is a key to providing great customer service. I was locked out of house one day and had the kids with me. I called my wife and she was not going to be home for an hour or so and it was around dinner. So I decided to go to
JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on
Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and
Opinions expressed by Entrepreneur contributors are their own. As a leader, you can leverage your LinkedIn presence and become the face and voice of your brand. But many leaders make lasting mistakes that hinder their long-term success on the platform. With 180 million senior-level influencers on LinkedIn, a lack of engagement or posting will cost