Marketing 360

Social Targeting Ads®: Run Ads On Popular Social Channels – Marketing 360®

In this video we’re going to talk about Social Targeting Ads®, why you need it, and how it works! –

Why You Need It
So what is the Social Targeting Ads® program and why do you need it? Well, Social Targeting Ads® program allows you to run ads on popular social media channels like FB, Instagram, YouTube, LinkedIn and more. Essentially, we do everything for you with regards to creating the ads, setting up the targeting, optimizing the campaigns and more so you get the best ROI possible. But to better understand it, let’s talk about 4 reasons why you need it.

Reason 1 – While SMM takes time to build a following, STA gives you instant visibility based on budget. You can target the perfect demographic of people to get in front of and build brand awareness and trust very quickly.

Reason 2 – It’s where your customers are! It’s the new TV. It’s where the attention is! But unlike TV, Radio, Newspapers of past, social media allows very pinpoint targeting.

Reason 3 – It creates brand awareness. Your brand awareness grows instantly. Increased awareness + increased trust = increased sales!

Reason 4 – If you don’t, you’ll fall behind your competitors! Consumers are spending their time on social media so you need to be there.

How it Works

Now that you know what it is and why you need it. Let’s walk through 5 steps on how it works.

Step 1 – Kickoff call with your Marketing Executive.

Step 2 – Decide what social platforms are best and who to target. Can run ads on FB, Instagram, YouTube, LinkedIn, Pandora radio, Gmail, Google Display network and more. .

Step 3 – Create ad strategy and design compelling ads and conversion funnels / landing pages

Step 4 – Monitor ad frequency to avoid ad fatigue

Step 5 – Track results & optimize based on data. Optimize to visibility, clickability and convertibility in order to drive the best ROI. You can see everything in M360 24/7, 100% transparency.

Bonus Tip – Be patient, every month we’ll have more data to optimize with. Also, invest enough to be visible enough to see results and grow. Invest 10% of your revenue back into your marketing budget to continue growth! If you’re not seeing the results you’re looking for, communicate that to us! Your success is our success.

So hopefully this video helps you better understand what the Social Targeting Ads® program is, why you need it and how it works. We’d love an opportunity to earn your business and help you build a strong presence on social media, so don’t hesitate to contact us and speak to one of our Marketing Consultants should there be any additional questions you might have. Happy marketing!

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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