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Download the assets mentioned in this video: https://neilpatel.com/training/
eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG
Viral Launch: https://viral-launch.com/
And the first one that I wanted to cover is Amazon. The way you win on Amazon is through internal and external promotion.
So, let’s get started with internal promotion. There are many different internal promotion systems. First off, if you have an effective Amazon product page, you’re going to do better. If you follow up with your customers, and you support them, and you do whatever it takes to delight them and knock their socks off, they’re going to keep coming back and buying from you again after again after again, and even give you amazing reviews. Same with packaging and inserts. People love nice looking packaging, the way things feels. You also want to consider giving out bonuses along with your products.
A lot of times, this can be digital based, like PDFs or ebooks. And if you do all of these, and then you close the loop, and you get positive feedback, you can do quite well. The big key with Amazon to doing well is not just getting new people, but it’s getting repeat customers.
A good product page means higher conversions. And if you get higher conversions, that means Amazon makes more money. Hence, they’ll rank your product higher on Amazon when people are doing searches. You want to make sure you include different images, videos, and different colors that really stand out, so that way, your product stands out.
The perfect product page also has very detailed product descriptions. People want to know what they’re buying. It doesn’t matter if you’re selling something for 20 bucks or $1,000, the more detailed you get, the better off you are. People also want their questions answered. And make sure that you really encourage reviews, whether they’re good or bad.
Positioning is also important on where you put the keywords. You want them throughout your title, throughout your description within the text, throughout your bullets, wherever you can sprinkle them in, where it makes sense, don’t just shove them in, it needs to make sense. And pick the right ones.
Now, let’s dive into external promotion. First off one of my favorite channels is YouTube. You can also drive more traffic through things like email blasts, pushing on Facebook, Twitter, Instagram. And of course, my favorite, push notifications, that not too many people are using, and I don’t know why, because they’re still super effective.
Next, of course, is paid traffic. So, here’s a formula I want you to follow, and it’s called ACOS. That stands for advertisement cost of sale. In other words, look at how much you’re spending on ads and how many sales you’re generating. So you know, all right, I’m spending $20 per sale, I’m spending $2 a sale. Well, is your margins more than $2 or $20 or $5? As long as it’s profitable, and ideally, the more profitable, the better, you should keep spending. And at first it may not, but over time, you can tweak it, and I’ll show you some things that you can do to tweak it and make it more profitable over time.
But if you can create a better product, better description, you have better click through rates, you’re going to be better off and you’re going to be showcased even if you’re not paying as much. And that’s what’s going to help you increase your profitability, right? And it also goes down with your landing page as well.
So, not just your bidding strategy. Are you really solving people’s pain point? Do you express that within the copy? Are you using bullets? Do you have amazing images? Is your product page better looking than your competition’s? If you have all of this, you’re going to be better off, and you want to continually test and tweak until you get there. One way that you can ensure that you get there is by AB testing, as I mentioned.
For your first month on Amazon, here’s what I want you to do just as a recap, rush to get to 15 reviews, social proof is awesome, make sure you use the auto PPC, bid one to $2, max of $50 daily budget, and you want to spend at least $5 to get you started, and then go from there.
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