Google officially acquires DoubleClick
In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion.
The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”
In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 billion), according to the IAB.
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Also on this day
2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.
2021: Google tweaked some of the job posting structured data requirements and also how it checked the validity of FAQ and Q&A structured data.
2021: Marketers could now have full control over their ad text with Dynamic Search Ads.
2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.
2020: Google wanted to ensure all content that appeared in the Business Profile was “relevant, high quality, and appropriate.”
2020: The long-time developer and SEO was working to bring the disciplines together.
2019: Google also offered a few best practices for helping it find the right date for that snippet.
2019: RankRanger said the average number of thumbnails per search result page jumped from 4 to 5.
2019: The interface made it easy to build queries for reporting.
2019: Surveys suggested there was still considerable room for growth.
2016: Google issued new best practices to bloggers who received free products.
2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
2015: Google added a report that showed which resources you were blocking GoogleBot from by host name and updated the fetch and render tool.
2015: Just over 40% of the U.S. smartphone population, these mobile users searched more and relied more on their mobile devices than conventional smartphone users.
2015: Study looked at trademark usage in paid search across 10 industry verticals.
2015: The Yoast WordPress SEO Plugin was open to an exploit where hackers could do a Blind SQL injection.
2014: Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to promote their sites.
2014: The updated iOS Yahoo Search app got a new minimalistic design.
2014: Apple’s iOS 8 would see a number of improvements, including better and more complete points of interest and business data.
2014: 71% said they were most likely to be home when they research and confirm a business location before visiting the business for the first time.
2013: Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network targets in 2013.
2013: Google has won a lawsuit filed by a Wisconsin woman over Google Instant suggestions leading to a search result set that had ads.
2013: Feature clustered users’ search histories into topics that can easily be searched again.
2013: Despite the commercials and despite Microsoft reporting that after extensive testing users preferred Bing 2:1, people generally expressed skepticism.
2011: Mayer shared her vision for a future enabled by the search company’s technologies.
2011: Google announced the new targeting capability, saying it was the first of more extensive targeting features it was working on.
2011: Google’s inevitable encounter with a formal antitrust inquiry in the US took a step closer.
2011: Bing saw its largest share to date – 13.6%.
2011: The new reports could help business owners refine the deals they were offering and track foot traffic from Facebook users over time.
2010: MSN was by far the top source, the last site visited by 42.7% of Bing users before they went to Bing.
2010: Google was working with a limited number of retailers but was inviting others to apply to become part of the program.
2010: It appears that there were some problems for the acquisition.
2010: Hitwise showed Bing gaining share for the third straight month, and its 9.7% share of searches in February was up 4% over its January numbers.
2010: The update included possible updates to Yahoo’s crawling, indexing, and ranking algorithms.
2010: Facebook saw 10% search query growth in the past month.
2010: Its objective was to enable people to more easily discover and review iPhone apps.
2009: Interest-Based Advertising allowed advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users.
2009: He answers how Google handles links that are 301 redirected and how Google handles nofollowed links from authority sources.
2009: Google said this tool was not perfect but it did make for a new way of creating driving directions.
2009: Gmail was second only to Google.com in terms of visits among Google’s properties.
2009: The companies were spending $51 million per day on PPC for primary keywords, but they only ranked in the Top 100 natural search ranking for 21% of the keywords.
2008: Judge said “common-law punitive damages cannot be recovered under the Copyright Act,” and denied Viacom’s action against Google and YouTube.
2008: Those Linux-based “Google PCs” didn’t sell like hotcakes, said Walmart; Yahoo got a small paid search distribution deal with LiveDeal and more.
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