Moz upgrades its Domain Authority metric
In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA).
Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.”
Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric.
To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John Mueller.
I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores. And you will often see it in spammy SEO and link building emails.
Even Rand Fishkin, who created the metric, essentially disowned Domain Authority as something he didn’t care much about anymore (“I know. I created it, but still”) during Milestone’s Engage conference in August 2022.
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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