Back when I got started, it was easy to make a killing with digital marketing. All you got to do is rank some random blog spot website or WordPress.com website. Throw on some affiliate links and boom, you’re off to the races. But things have changed a lot in marketing. In order to get decent
Month: January 2023
Facebook Graph Search arrives In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a
Opinions expressed by Entrepreneur contributors are their own. The creator economy is booming. At last count, its total size was estimated at more than 50 million people. With such an influx of independent influencers, bloggers and videographers using social media to build online communities, it was only a matter of time before investors took notice.
Opinions expressed by Entrepreneur contributors are their own. When I started my marketing agency, I had to make a lot of choices about the services I could offer. I found the hard part wasn’t choosing what services to offer but which to not offer. It was easy enough to start with one service, but then
Elon Musk bought Twitter in October for $44 billion. That doesn’t mean he is confident that social media is good. NurPhoto | Getty Images In a response posted early Thursday to a tweet stating that “anti-social tendencies are causing people to be more isolated,” Musk said: “Maybe we should spend less time on social media
Opinions expressed by Entrepreneur contributors are their own. The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening. While there are many reasons why a business could fail, one of the biggest roadblocks to success is not having a well-defined unique value proposition (UVP).
R.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Of the women, for the women, by ‘a’ woman: this was Vineeta Singh’s motto while creating Sugar Cosmetics. The co-founder of Sugar always knew she wanted to build a woman-centric brand. Today, she is not just an
Una sola canción y un solo día le bastaron a Shakira para poner al mundo de cabeza. Su nuevo sencillo BZRP Music Session #53, en colaboración con el productor argentino Bizarrap, ha superado ya las 74 millones de reproducciones y se ha convertido en el tema de conversación obligado. Casio ¿La razón? Todo lo que
Opinions expressed by Entrepreneur contributors are their own. Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many
Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) affects your website’s visibility online. Good SEO means more page traffic and higher chances of selling your products and services to a broader audience. No matter how great your products are or how well-designed your website is, without an SEO strategy, your chances
Let’s break down 9 tips on how to increase average order value of your online store and increase the lifetime value of your customer! Tip #1 – Provide good product recommendations. Build this into your product page and highlight in the product description as well! Build automated email journeys with cross-sell recommendations and coupons! Tip
Opinions expressed by Entrepreneur contributors are their own. You’ve seen the rise of the internet and the shake-up of the once-thought-invincible social media platforms. Now, you’re experiencing the new kids on the block churning up a storm in the digital world — but will it mean a pivot for your communication strategy in 2023? Whether
Opinions expressed by Entrepreneur contributors are their own. The new year is an important time for entrepreneurs to reflect — what are we going to do differently this year to reach that next milestone in growth? You can take a magnifying glass to social media trends, your team or a number of other factors, but
There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM: Clear communication Effective collaboration Focused productivity Clear communication Do not underestimate clear, concise communication. Communication is at the core of any role
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If things aren’t working out as per our plan, perhaps it’s working out according to God’s plan. With an Instagram family of over 7.5 million, Shirley Setia, a singer and a budding actor has amassed an international
Opinions expressed by Entrepreneur contributors are their own. While a recession seems imminent, the “R” word does not need to be something that induces layoffs, cutting back and operating with a scarcity mindset. In fact, the opportunity for growth is more important for businesses than ever before. As I work with clients who are fretting
You may remember Kai the Hatchet-Wielding Hitchhiker from a viral 2013 interview that turned a homeless surfer into an overnight Internet sensation. He was regarded as a hero, per Esquire, after memorably explaining how he “suh-mashed” a man while hitchhiking to stop the driver from attacking a woman. The clip has garnered over 3 million
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