Download HubSpot’s SEO Starter Pack and learn how to use SEO [FREE KIT] https://clickhubspot.com/yq1 How to Use SEO to Grow Your Business. Succeeding in the competitive game of Google search is not easy. But with the help of tools like Ahrefs you can stand out among the competition. In this video, we break down the
Month: December 2022
Ever since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform. Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter. As far as brands are concerned, many have left the platform or temporarily paused ads due to
Opinions expressed by Entrepreneur contributors are their own. Content marketing can be arguably divided into two distinct categories of practice: content creation and content promotion. Creation is necessary because the content doesn’t create itself. But many novice content marketers skimp out on promotion, which is practically necessary to make sure your work is discoverable. Which
Opinions expressed by Entrepreneur contributors are their own. The choice to launch your brand is noticeable. But creating a solid brand is essential. Authenticity, consistency, initiative, confidence, courage, and time are required to complete everything. Personal branding is not a thing to do because social media says so. Today it’s an essential element in your
A lot of people are reluctant to build backlinks. They get scared because you need to do outreach to hundreds, if not, thousands of website’s owners before you get your first handful of backlinks. But truth be told, you don’t have to do that. There are organic ways where you can attract backlinks without practically
Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services. Related: Oculus Founder Slams Mark Zuckerberg’s ‘Terrible’ Metaverse What
If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and video advertising should be at the top of that list. Here are three reasons why you should
Las opiniones expresadas por los colaboradores de Entrepreneur son personales. El content marketing se puede dividir en dos actividades distintas: la creación del contenido y la promoción del contenido. La creación es necesaria porque el contenido no se crea a sí mismo. Pero muchos creadores de contenido novatos escatiman en su promoción, la cual es
Hive Social, the platform that touts its focus on the “simplicity of social media,” has temporarily turned off its servers following a discovery that user data is vulnerable to hackers. The Berlin-based security collective Zerforschung found several “critical vulnerabilities” that it then reported to the company. “The issues we reported allow any attacker to access
Opinions expressed by Entrepreneur contributors are their own. As 2022 is wrapping up, businesses are beginning to craft their communications strategies for the year to come. Anticipating trends in the market is the key to appealing to the most audiences possible and positioning your brand as a leader in your space. Here are some trends
Dharmesh Shah is co-founder and CTO of HubSpot. In addition to co-authoring “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” Dharmesh founded and writes for OnStartups.com — a top-ranking startup blog and community with more than 1,000,000 members. In 2013, Dharmesh published HubSpot’s Culture Code, which has garnered over six million views. He is an
Opinions expressed by Entrepreneur contributors are their own. We hear it all the time: Businesses are more digital than ever before, and this continues to affect almost every aspect of how things are run within a company. But even in a “post”-Covid-19 world, what is something we will (hopefully) never replace with digital? Human interaction.
Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization. Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday. Excited to share we have two new metrics available in both Explorations and Reporting Customization in #GA4; Views per Session, and Average Session Duration — Carly Boddy
Elon Musk continues to reach out directly to Twitter users to get feedback on his newly acquired platform. In a tweet earlier today, the billionaire/Chief Twit turned his focus on lurkers who consume the content but don’t contribute. He politely encouraged these so-called ‘doom scrollers’ to get involved. “I meet so many people who read
Opinions expressed by Entrepreneur contributors are their own. It happens to all PR folks. You work on a great pitch, you identify the reporters and outlets you’d like to approach with that pitch and you pitch them when the time is right (for you). And then…crickets. Talk about frustrating — but it’s a frustration we’ve
Opinions expressed by Entrepreneur contributors are their own. In a recent Entrepreneur article, I discussed how brands need to be influencers to intersect the customer journey with a brand storytelling approach through the three Rs — relevance, reach and resonance. Telling brand stories relevant to your market in the right medium reaches the right consumers
Download HubSpot’s 10 Competitive Analysis Templates Now [FREE RESOURCE]: https://clickhubspot.com/xko HubSpot Marketing shows you a foolproof method for conducting a competitive analysis in this video. He walks you through the six steps on how to conduct one, so that you can strengthen your marketing strategies and earn a bigger market share. 🛠 Resources: • What’s