Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization.
Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday.
Why we care. Advertisers and brands should take notice of the new metrics available and utilize them however they see fit to measure performance for their own accounts.
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About The Author
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
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