SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers. The question is, how do you best take advantage of text message marketing so you are truly adding value and not being annoying? Let’s talk about how to do this.
Step 1 – Decide what information you want to text. This is key. Think of your text campaigns as VIP type content for your best and most loyal followers and customers. What do they really want? Is it hot deals, such as with an eCommerce store or Restaurant? Maybe important news/alerts/updates, such as with a dance club’s class schedule changes or snow closure reports? Maybe it’s to help capture online reviews, such as a Roofer after a job, who can later use that opt-in list after it hails to send a message for a free roofing inspection! What kind of VIP deals can you send on slow days or at the end of the month to help you reach your sales goals? Write them down!
Step 2 – Once you understand what kind of messages you’d like to send and when, think about how you’ll build your subscriber list. We recommend posting how to join your list everywhere your customers are: in-store signs, on social media, in email blasts, on your website, etc.. Also make sure your team asks your clients to do this! The more that opt-in and the bigger your list, the better results you’ll get!
Step 3 – Sign up for an SMS marketing tool build for small business that’s easy to use and has the support you need to do things like build your campaigns, segment your lists into different buckets, and more. There are lots of these tools out there, including Marketing 360®’s easy to use SMS marketing software!
Step 4 – Set up your account, get your short code and opt-in keyword, create your campaigns, and start to build your subscribers lists! Create an automated message that gives new subscribers some form of value instantly, such as an instant coupon or offer! Make sure your messages are 140 characters or less. Use URL shorteners (like https://m360.us ) to link to offers or landing pages with more info. Also dynamically pull in the user’s name if possible to make it more personal. If you use YouTube links in your message, it will actually pull the entire video into your text message directly!
Step 5 – Keep track of your subscriber growth, make changes to your opt-in campaigns if needed so you’re seeing good growth. Without a list to text there is no value! So it all starts there.
Step 6 – Send your messages at the right time when you feel your users are ready to take action. Remember, text is real time and 97% of subscribers see it within 1-15 minutes. So send the message when you feel they are most ready to take action, such as just before lunch for a restaurant or in the evening shopping time for an eCommerce store.
Step 7 – Send ONLY the most valuable content and don’t over do it! If you do this, you’ll see few users opt-out and more list growth. Plus, you build a positive brand experience. Only text what you say you’re going to text.
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
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