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Technical SEO: What It Is, Why It Matters and How It Can Transform Your Website

Opinions expressed by Entrepreneur contributors are their own.

In 2019, a case study done by Analytive proved that the use of technical search engine optimization (SEO) could increase a company’s database traffic by 26 times in eight months. Another study by BrightEdge Research showed that 68% of online experiences began with a search engine.

In other words, if you operate your business through the , your customers will most likely be reaching you via or a similar search engine — and the volume of those customers will be dictated by your use of .

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