RESOURCES & LINKS:
Hack number one, capitalize on your website strength. So what I want you to do is if you already haven’t installed Google Search Console, do that today. The moment you install Google Search Console, you can start seeing data on keywords for which keywords are already getting you impressions. Maybe not clicks but impressions. Those are keywords that you should start targeting and creating content topics around. That’ll give you boatloads of ideas, literally dozens if not hundreds.
Two, go to the performance and search results within Google Search Consoles. Under queries, you’ll start seeing all the keywords that are generating the impressions. I want you to save these keywords in a list and start using them to find new ideas. Your goal is to focus on keywords that are ranking higher first and then work through the keywords that aren’t ranking as high later on.
Hack number two, multiply your keywords using Ubersuggest. So let’s say you looked at Google Search Console and you identified keywords that are on page two, or page three, or even page five. I want you to take those keywords, put them in Ubersuggest it’ll find you all the related keywords.
Next, I’ll click on the SEO difficulty column and sort these keyword ideas from lowest to highest SEO difficulty. This is all the keywords that are easy to rank broken down into the hardest ones to rank. You want to target the ones that are the easiest to rank. This will show me the keywords related to branding that are at the least competitive to rank.
I’ll then select the keywords related to my business in which we offer in terms of expertise because not all keywords are, and then I will then bring those over and start creating content around them. Some of them will send to my team to integrate those keywords into existing posts. Some of them all create content for new posts. That’s how I come up with all my ideas.
Hack number three, I want you to also find questions that people are asking for. See, you’re still on Ubersuggest. In the keyword ideas report, there’s a Questions tab. It’ll tell you all the questions that people are asking and they’re searching for on Google.
And you’ll want to do this for the low volume search terms that you know would convert really well to customers as well as the high volume search terms.
Hack number four, group keywords into themes. Now that you’re writing content, you don’t want to create all this content just for each individual keyword. Some content pieces can cover literally not just five or 10 of these keywords but hundreds.
Hack number five, find title ideas. Now, what I want you to do is go to frase.io/tools. They’ll help you generate blog titles. You’ll find a blog title generator and all you have to do is put in keywords and their artificial intelligence will help you generate some of those ideas and titles.
If you follow that, you’ll have six months worth of content in just a matter of days. And start with the lowest hanging fruit first. I want you to create content around the keywords that have a lot of traffic, have a high CPC. Ubersuggest will show you that. That’s a cost per click, which means that those keywords convert into customers more and aren’t competitive. Start with those first and then work your way down to the hardest ones.
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