Watch Clive Thompson talk at INBOUND, How The Way You Write Changes the Way You Think Discover bold, powerful talks from diverse, exciting, and influential people. These riveting presentations will educate, challenge, and impress you in 12 minutes or less! For slides and to learn more about this talk, see: http://www.inbound.com/blog/clive-thompson-bold-talks ???? Grow Your Career
Month: January 2022
Everyone is doing digital marketing, especially after the pandemic. Today I’m going to break down if digital marketing is going to be saturated in 2022. RESOURCES & LINKS: ____________________________________________ Marketing School: https://marketingschool.io/ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Global digital ad spend will reach $380 billion in 2021. Now, it’s going to even go up more in 2022,
Opinions expressed by Entrepreneur contributors are their own. As more companies rebound from the pandemic, advertising is sure to pick up. According to Zenith, ad spend will grow by 5.2 percent in 2022 to $652 billion. So if you work at an agency you love and have thought about buying it, now might be the
In our guide to Core Web Vitals tactics using Cloudflare and WebpageTest, we outlined basic requirements for using Cloudflare as a reverse proxy for testing tactical HTML changes with WebpageTest. Our version of the test is simplified from Patrick Meenan’s original concept, which uses HTMLRewriter() to select an element and modify code. We’re going in-depth
Opinions expressed by Entrepreneur contributors are their own. Businesses typically hire a marketing agency when they need help. Their internal marketing efforts aren’t working, or they don’t have the resources or capacity to handle marketing by themselves. In any case, this arrangement is a show of trust — clients trust their agencies to handle their
Do you want to get a high-paying digital marketing job without ever going to the office? Today I’m going to break down five high-paying digital marketing jobs that you can do from home. RESOURCES & LINKS: ____________________________________________ Copywriting Course: https://copywritingcourse.com/free-copywriting-course/ Quick Course On Effective Website Copywriting: https://cxl.com/blog/quick-course-on-effective-website-copywriting/ SEO Unlocked Course: https://neilpatel.com/training/seo-unlocked/ Email Marketing Unlocked Course:
Takeaways from this episode: Be Embedded in Your Community – It takes a village to raise a child and it takes a village to keep a restaurant open. Despite dire situations tied to the pandemic, LoLo’s Seafood Shack was able to stay open by having strong support from a community they’ve strongly supported. Don’t just
Opinions expressed by Entrepreneur contributors are their own. A new year is a perfect opportunity to take a close look at your website and make sure your SEO is doing all the work it can be. Best SEO practices change frequently, depending on the almighty Google algorithm, the ways in which users approach their searches,
Marketers understand the importance of search – whether it’s organic or paid – in reaching, engaging and converting their global audiences. But achieving success in international SEO and paid search takes more than translation, and getting it wrong means lost time, budget, and opportunity. Join international digital marketing experts to uncover the five key mistakes
Women are better investors than men, a 2021 Fidelity study found. Yet some estimates suggest that as few as 26% of women have invested in the stock market, a staggering statistic alongside the persistent gender pay gap, which held steady in 2020 and is expected to widen in the wake of the pandemic. Courtesy of
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Each year, the business world relies even more on data. As an entrepreneur, you gather tons of data
Opinions expressed by Entrepreneur contributors are their own. “Why is that dog attached to a leash?” These were the first words out of my husband’s (then boyfriend) mouth one sunny June afternoon when I asked him to come meet me for a beer after the Hood River Farmers’ Market. It was my week to run
How to Create a Memorable Tagline or Slogan for Your Business by Sarah Maronn and https://www.marketing360.com/ One of the most powerful things you can do to get new followers and customers is to create a memorable tagline or slogan for your business. A generic or long slogan tends to leave a person confused or simply
Opinions expressed by Entrepreneur contributors are their own. Let’s start with definitions. Centralized PR means all press communications going through one authorized channel, often a PR professional, in the form of official press statements. Journalists have to rely on a single gatekeeper and wait until they get access to information. Businesses in 2021 still relied on
“The problem is never about content; the problem is always about discovery,” said Benu Aggarwal, founder of digital marketing agency Milestone Inc., in her presentation at SMX Next. The way Google and other search algorithms analyze and rank content has changed drastically over the years, and not all pieces of content are primed for it.
Opinions expressed by Entrepreneur contributors are their own. Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising and PR strategies. Perhaps you were ahead of
Tribute to Entrepreneurs Part III – Dad’s Letter To Son https://www.marketing360.com/ — Script: Son, I’ve battled this illness as long as I can and given it all I’ve got but God’s calling me home now. Thus, I’m writing you this letter in my final days on this earth in hopes that the lesson’s I’d prayed
Opinions expressed by Entrepreneur contributors are their own. There’s a reason why Spanx founder Sara Blakely can teach us so much about cold calling, and it has nothing to do with how great she is at creating inventions. Before becoming an entrepreneur herself, she sold fax machines in Florida for seven years, where her insight into
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